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Discussion 1

“Fundamental Economic Concepts”

 ____Please discuss the following videos in relationship to our course. For example, how does what is represented in these videos apply to managerial economics and our economics world? 

Rodney Dangerfield’s First Economics Class http://www.youtube.com/watch?v=YlVDGmjz7eM

Boring Economics Professor http://www.youtube.com/watch?v=dxPVyieptw

SAM KINISON IN BACK TO SCHOOL http://www.youtube.com/watch?v=Xfi4s8cjLFI

Please discuss the Robert Reich Supercapitalism video- at least about 3-5 sentences total–Managerial Economics in United States and rest of world–I think you are going to remember this video for years to come. He discusses 3 major forces in our world of Managerial Economics.  I met Robert Reich twice. He has many videos on You Tube, plus his blog which also has some of his featured videos, as well as his book links. My favorite book of his is called  Supercapitalism.I personally agree with what he states in this video and in his book Supercapitalism, but do not necessarily agree with everything else, but do with some things. (Most videos I have selected for our class discussion threads will be much shorter, with many at 4-5 minutes or so, but this one is about an hour as it is so important and starts the class of with a bang as they say!)http://www.youtube.com/watch?v=bMjdqJrujxE

  The following video in light of our current economic monetary events– had over 5,000,000 hits on You Tube!

Quantitative Easing Explained. It inspired a whole series on You Tube with the same little bear people. If you go straight to You Tube, or right click the URL of the video below, you will see all the sequels.-Quantitative Easiplained Duration: (6:48) User: malekanoms – Added: 11/11/10YouTube URL: http://www.youtube.com/watch?v=PTUY16CkS-k

http://time.com/4504004/men-without-work/

500 -Week 3 Discussion

      Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)    3 PARAGRAPHS USE THE YOUTUBE VIDEO BELOW

  • Tell us your favorite product that you purchased using social media and what positioning statement the company used.
  • Make sure you include the information from the fill-in-the-blank positioning statement.
  • Also, state your opinion on how well social media clearly portrayed the positioning statement.
  • PLEASE  view the grading rubric for this discussion.

Video Segment Reference:

Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from https://youtu.be/zXTakDJG-NM.

500 -Week 2 Discussion

                     The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs”  PLEASE READ ATTACHED

  • From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers. 1 PARAGRAPH
  • * One way that marketers use Maslow’s Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company’s product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies’ products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.  2 PARAGRAPH

   2-3 PARAGRAPHS TOTAL– THIS IN NOT A PAPER