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TWO CASE BRIEFS IN 1/2 HR EACH FIRM

15 for each

each must hand in in half an hr. 

1 page double spaced. 

state the background, and talk about the strategy the corporation used (strategy part must be at least half page)

Factors that Affect Marketing

Reference:

Pew Research Center’s Journalism Project. (2013). The state of the news media 2013. Retrieved from http://stateofthemedia.org/2013/newspapers-stabilizin-but-still-threatened/newspapers-by-the-numbers/

In this activity, you will examine one of the factors affecting marketing and strategy.  Why does it benefit marketing? Why does it hinder marketing?  Create a short presentation (3-5 minutes) about one factor affecting marketing and strategy.  Using the first letter of your last name, use the factor identified below:

  • G-L:  global
  • In your short presentation, include the following:
  • A definition of your factor
  • Reasons the factor benefits and/or hinders marketing and strategy
  • An example of the factor benefiting and/or hindering marketing and strategy

Assume that your audience is new to this factor and concept.  Your short presentation can take the form of a news report, a blog, website, wikispace, PowerPoint presentation (with audio), podcast, and so on.  Remember, you are in a marketing course, so be creative; think about incorporating images, graphs, and tables, when appropriate.  If you are unsure about a format, check with your instructor.

When responding to other students’ initial post, choose a different factor than the one you presented.

Things to Remember!

  • Post your presentation on the discussion board, including the title of your presentation in the subject line of your discussion thread.
  • Be sure to review your writing for grammar and spelling before posting.

Primary research – summarizing Interview transcripts

 My team is conducting primary research on Verday chlorophyll water. 

The team paper is divided into:

  • Title page

  • One page executive summary

  • Intro

  • Body of report (with headings/subheadings)

    • Finding perceptions of chlorophyll water and verday

    • Focus group

    • Survey

    • Interviews (10 in total)

    • Overall findings

  • Conclusion

  • Appendices with transcripts of interviews and demographics

    I am in charge of the interview part.

    All the interview transcripts are attached. Please summarize and analyze them.