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mktg10b

  • Read the article titled “30 Tips on Using Social Media for Competitive Analysis”, located at https://smallbusiness.yahoo.com/advisor/30-tips-using-social-media-competitive-analysis-134309477.html.
  • Next, select the top-three (3) tips that you would use to conduct social media competitive analysis for a small company of your choice. Explain your rationale.
  • Examine the importance of developing a solid marketing plan in executing social media marketing activities within a company. Provide an example showing such importance to support your response.

2 pages

mktg10a

  • Use the Internet to explore the website of one (1) company that has an online application process. Next, critique the online application process and site design to determine whether it would encourage or discourage job seekers to apply. Suggest two (2) recommendations to increase the site’s appeal to job seekers. Include the URL for the website that you selected.

2 pages

case study Marketing

Consumer behavior assignment

Think of a major purchase you have recently made.  Answer the following questions.  Your answers should total 1-1 ½ pages long for full credit.

In regards to the consumer purchasing decision making process, talk about your purchase decision:

Tell me what you purchased, then,

1.     How did you realize you needed this product?

2.     Did you use routine purchase, limited decision making, or extensive decision making for this product?  Why (refer to factors that influence amount of time and information spend on purchasing)?  What information sources did you use? 

3.     How did either your family or your reference groups have an influence on what you wanted to buy?

4.     How did your personality, your life cycle stage, or your motives influence what you wanted to buy (you can choose one of these to comment on)

5.     Did you identify an evoked set for this purchase?  If you had 1 or 2 other alternatives, how did you decide which one to purchase?

6.     After you made the purchase, did you experience cognitive dissonance?  If so, how did you minimize this feeling?  If not, why do you think you did not?