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Consenting to Sexual Harassment” Please respond to the following
:
- Read Case 11.4: Consenting to Sexual Harassment, located here or on page 420 in your textbook then respond to the following questions. According to her own testimony, Vinson acquiesced to Taylor’s sexual demands. In this sense her behavior was “voluntary.” Does the voluntariness of her behavior mean she had “consented” to Taylor’s advances? Does it mean they were “welcome”? Do you agree that Vinson’s acquiescence shows there was no sexual harassment? Defend your position.
3 Page Case Study
For this assignment, read Case 1 that is titled “The Japanese Steakhouse Experience,” which can be found on pages 116-117 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationales:
· Thinking about the segmentation process that could utilize demographic, behavioral, geographic, and psychographic criteria, explain how you would segment the market for Benihana. Taking this one step further, apply the segmentation strategies you just examined, and describe the target market(s).
· Explain the positioning approach used by Benihana.
· Assuming you are interested in creating a restaurant that would compete with Benihana, describe your restaurant, beginning with the product, the style of the physical restaurant, and the types of marketing communications (specifically the advertisements) that you might utilize to reach the target market.
· Explain how Benihana and your new restaurant use advertising to enhance the concept of integrated marketing communication (IMC) within the restaurants’ marketing programs. Within your explanation, include a look at the theoretical aspects of IMC.
· Thinking about the business-to-business (B2B) aspect, explain how Benihana and your new restaurant could use advertising to enhance the concept of IMC within the restaurants’ marketing programs that would be aimed at the B2B market. This might entail marketing to a shopping mall’s management staff in order to be able to open a Benihana in those locations.
Your response should be a minimum of Three, double-spaced pages. References should include your textbook and a minimum of one additional, credible source. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines. Make certain to include a title page and a references page.
The Textbook
Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications (7th ed.). Upper Saddle River, NJ: Pearson.
Corporate vs Marketing Strategy – Light Rail Transportation (Fast Track)
ASSIGNMENT DUE DATE WEDNESDAY 3/8/17 @5:00 PM Eastern Standard Time (US –New York- Time Zone)
Click & read the article Corporate Strategy vs. Marketing Strategy, then explain how the two strategies will intersect to produce a successful plan for your chosen project idea (Light Rail Transportation – Fast Track)
Paper Requirements:
Must be in APA style. Include a separate title and reference page, an introduction, subheadings, and a conclusion. The requirements for this assignment are 1 to 2 pages in length (not including title and reference pages), double-spaced, 12-point Times New Roman font, one-inch margins, and at least two discipline-appropriate citations.
ASSIGNMENT DUE DATE WEDNESDAY 3/8/17 @5:00 PM Eastern Standard Time (US –New York- Time Zone)