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Brand Personality Presentation

Choose an organization with which you are familiar

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes representing how this organization manages and develops its brand personality, and deliver the following:

  • Find an ad (digital or non-digital) that you feel communicates a strong brand personality.  Include this ad in your presentation.
  • Describe that brand personality in terms of the dimensions in Figure 10-2 (ATTACHED).
  • Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
  • Review what traits you believe are good to have in a brand personality.
  • Analyze how this brand personality impacts competitive positioning. 
  • How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?

Format your presentation consistent with APA guidelines.

6 powerpoint slides(Part 2) due tonight

Assignment 2: Challenges in the Global Business Environment

Due Week 9 and worth 330 points

According to the textbook, ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Imagine that you have been appointed as Apple’s Chief Compliance Officer and must prepare a video presentation for Apple’s suppliers regarding Apple’s Supplier Code of Conduct to deliver via a web meeting. To prepare for your presentation, review Apple’s Supplier Code of Conduct, located at https://www.apple.com/supplier-responsibility/. Next, use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on Apple’s Code of Conduct. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.

In addition to the recorded video, you must also create a presentation using PowerPoint (or other equivalent software) summarizing the important changes and explanations regarding the code of conduct that you communicated in your video presentation to email to the suppliers after the meeting for future reference.

You must submit both parts of the assignment to receive full credit.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 9).

Please use the following naming convention in the popup window for your video once it is finished uploading:

  • Title: Your First Name, Your Last Name – Challenges in the Business Environment
  • Tags: BUS475, Business Environment
  • Description: First Name, Last Name – BUS475 Assignment 2 (Date Uploaded ex. 11-14-2014)

Part 1: Video Presentation OR Paper( This part is done)

Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:

  1. List specific changes that Apple has made to its Code of Conduct in recent years. Provide at least one (1) example of each change.
  2. Explain the identified changes to the suppliers in such a way that they will understand the standards that Apple requires in order to maintain their relationship with the company.

Part 2: PowerPoint Presentation(I WANT THIS PART)

Create a six to eight (6-8) slide PowerPoint presentation in which you:

  1. Summarize Apple’s Supplier Responsibility information.
  2. Discuss Apple’s stance on each of the following areas:
    1. Empowering workers
    2. Labor and Human Rights
    3. Health and Safety
    4. The Environment
    5. Accountability
  1. Identify the key ways that Apple’s Progress Report has changed since last year.
  2. Examine the manner in which Apple’s Supplier Code of Conduct helps the organization operate as a socially responsible organization.
  3. Provide detailed speaker notes of what you would say if you were delivering the presentation.
  4. Submit a reference page with at least two (2) quality references that you have used for this presentation / paper. Note: Wikipedia and other Websites do not qualify as academic resources.

Your PowerPoint presentation must follow these formatting requirements:

  • Format the PowerPoint presentation with headings on each slide and three to four (3-4) relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from 18 feet away. Check with your professor for any additional instructions.
  • Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title and reference slides are not included in the required slide length.

If you choose the written paper, your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the influences of changing economic, political, social, cultural, and technological forces on business and society.
  • Use technology and information resources to research issues in business and society.
  • Write clearly and concisely about business and society using proper writing mechanics.

1 page due tonight

You will be completing the Unit 5 Assignment as a member of a team. Before completing the Unit 5 Assignment, you will need to develop team goals and objectives.. The three goals should be related to each of the three parts of the Assignment. For example, the first goal should be something like “Determine which program summary is most convincing”. Under each goal, you should discuss two objectives that relate to how you as a team will accomplish that goal. For example, an objective for the first goal could be “Each team member will share with other team members which program summary they think is most convincing by Friday, 7/29”. Remember that goals are broad and provide a big picture of what you are trying to accomplish while objectives are more specific, concrete, and measurable. After completing the team goals and objectives, one member of your team should email them to your instructor so that he/she can review them before you complete your Assignment. Since you are being assigned your team in Unit 2, you should work on your team goals and objectives as soon as possible so that your instructor has time to review them before you move forward with completing the Assignment. You will also need to share these goals and objectives on the Team Evaluation form located in DocSharing, that each of you will submit to the Dropbox at the time that the Assignment is due. You are expected to work collaboratively with your team members by contributing to the development of the goals and objectives as well as the Unit 5 Assignment. You are also expected to support the contributions of other members of your team. Below is the description of the Unit 5 Assignment that your team needs to complete together.

Two sample Assignment summaries can be found in DocSharing. Imagine that you are a grant funder. After completing all of the assigned reading for this unit, work together with your team members to evaluate each Assignment summary, and address the questions and statements below. Your Assignment needs to be in essay format.

1. Which program summary is more convincing to you and why? Provide at least two reasons for your choice.

2. Discuss at least two suggestions that you could make to strengthen the program summary that you did not choose for number 1.

3. Using the twelve rules for writing a persuasive grant proposal that were discussed in the textbook, identify all of the rules in Program Summary 1 that were either followed or not followed, and then do the same for Program Summary 2.

Assignment Guidelines

· A title page with full names of team members, class name, section number, and date.

· Body of essay (1-2 pages)

· References page

· 12 point font (Arial or Times New Roman are acceptable)

· Use standard margins: 1” on all sides

· Use left-aligned text, do not right-justify

·

Here are the objectives and program summary Goal One: Set up a chat time for a team meeting to discuss a convincing program summary.

Objective One: Having a chat is a much more effective use of time. In this chat meeting, team members will discuss a convincing program summary and provide two reasons for their choice.

Goal Two: Research suggestions that could strengthen the program summary and post this to all team members in the group discussion.

Objective Two: Researching and discussing suggestions that help strengthen the team’s communication and ensure thoroughness in the long-run.

Goal Three: Research and discuss the twelve rules for writing a persuasive grant proposal.

Objective Three: Researching the twelve rules for writing a persuasive grant proposal will ensure preparedness for the project.

Goal Four: Analyze program summaries one and two according to the twelve rules for writing a persuasive grant proposal and post results to the group discussion.

Objective Four: Analysis will provide insight into which rules were followed and which ones were not followed.

Program Summary 1.  The Theater Arts Program at the ABC Center for Families

We are thrilled to offer a Theater Arts Program for 30 teens who reside in the Chicago area.  This program is going to be offered by our agency, the ABC Center for Families, which offers the most interesting, well attended, and fantastic programs to children, teens, and their families.  The Theater Arts Program is for bad teens that have gotten into trouble at home and/or in school.  The teens who participate in this cutting-edge program are going to be taught acting skills by some of the most wonderful individuals in the field of acting who are qualified to teach different techniques.  Since many school districts across the country are making unnecessary and awful cuts to arts programs, this program is one that will bring the arts back to the Chicago community.

The Theater Arts Program is going to occur as an after-school program running from 3-6 pm.  The program will start at the beginning of the school year, and run through the end of the school year.  We are hoping that at the end of the program, the teens will behave better at home and/or at school.  We will be running The Theater Arts Program out of the ABC Center for Families Main Building.  $15,000 should be enough money to cover all of the required components of this program. 

There are numerous people on staff who are going to be helping the teens.  Teens usually need a great deal of support and our program will definitely offer many adults who are qualified to help them with whatever issues they might be having.  We are sure that the teens will have better behavior after the program, and we know they will like acting with their peers.

Program Summary 2.  The Theater Arts Program at the ABC Center for Families

The ABC Center for Families, a nonprofit agency serving families in the Chicago area, is requesting $15,000 for a new Theater Arts Program.  The program is designed to assist thirty adolescents between the ages of fourteen and eighteen who have exhibited behavioral issues at home and/or in high school.  The Director of the ABC Center for Families will recruit adolescents who have been identified by parents, teachers, and other school personnel, as having demonstrated behavioral issues such as fighting with peers, disrespecting others, and failing at least two classes.

The main goal of the Theater Arts Program is to decrease behavioral issues at home and/or at school with an overall result of increasing high school graduation rates among participants of the program.  The objectives of the Theater Arts Program include an increase in self-esteem, social support from peers, and respect for others.  Self-esteem, social support, and respect for others will be measured by administering pre and post tests at the start and end of the program.