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Faculty of Business and Law
Faculty of Business and Law
Assignment Brief
Assessment Information
This assignment is designed to assess the following learning outcomes:
Students must be able to:
Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.
Understand the psychological underpinnings of consumer behavior
Produce a critical analysis of a contemporary issue in consumer behavior
This assignment is an individual assignment.
Coursework Questions:
The coursework comprises of a 2250-word individual essay on the below topic:
Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.
A penalty of 10% of the mark is applied if the word limit is exceeded more than 10% or is below the limit by more than 10%
Criteria for Assessment
To pass this coursework you will need to demonstrate:
o The ability to access and research appropriate academic literature.
o The ability to APPLY theories of consumer behaviour or to apply to the essay what was read in the appropriate academic literature
o Skills of analysis, compilation and structure.
o Essays should be more than descriptive collations of library material and should illustrate relevant aspects of theory and practice, and demonstrate thoughtful and critical analysis of issues.
Marks will be therefore be awarded for evidence of:
o good research skills and the effective use of appropriate literature throughout the essay
o analytical rigour (good analytical skills)
o a critical perspective throughout the essay
o demonstration of understanding of all relevant concepts
o good application of theory to practice
o use of appropriate examples throughout the essay
o practical insight
Note: The essay must be fully referenced using Coventry University Harvard style.
Word Count
The word count is 2250.
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations, but excludes the bibliography.
Company’s Use of Information Sources
This assignment helps you develop the skills to master the following course competencies:
- Apply theories, models, and practices of marketing.
- Integrate fundamental principles and application of marketing to address business problems.
- Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This assignment helps you develop the skills to master the following objectives:
- Gain an understanding of marketing information resources.
- Develop innovative and sustainable solutions to strategic marketing challenges.
Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
Activity Instructions
Submit the Company’s Use of Information Sources assignment. The current business environment provides a plethora of information resources that are essential for companies to develop to understand and reach their customers. In this assignment, you will provide an overview of how your selected company uses these information resources to build their marketing decision support systems and customer relationship management (CRM) environment.
Submission Requirements
- Written communication: Written communication should be free of errors that detract from the overall message.
- APA formatting: Resources and citations should be formatted according to APA (6th edition) style and formatting.
- Resources: Minimum of 1 source required.
- Font and font size: Times New Roman, 12-point.
Current Market Conditions Competitive Analysis
MUST BE NEW AND ORIGINAL WORK NOT GIVEN TO OTHER STUDENTS. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in the accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Include citations in the text and references at the end of the document in APA format.PLEASE READ INSTRUCTION CAREFULLY. IN TEXT CITATION AND MUST CITE ALL REFERENCE IN APA FORMAT–ORIGINAL WORK ONLY and work must adhere to guidlines set in rubric.
Purpose of Assignment
Students will develop cost curves on which firm behavior is based and will utilize these cost curves to determine the behavior of their chosen organization in the market served. Using the concept of comparative advantage, students analyze trade opportunities and use the model of supply and demand to explain factors that could affect demand, supply and prices. Students will determine various factors that could affect their organization’s total revenue and will recommend actions the firm could use to maximize their profit and their presence in the market served.
Assignment Steps
Scenario: You have been given the responsibility of working with your organization’s CEO to do a competitive market analysis of the potential success of one of their existing products.
Research an organization and a product produced by that organization in which an analysis can be conducted. (Organization is Apple and product is iPhone 7)
Write a 1,750-word analysis of the current market conditions facing your product, making sure you address the following topics:
- Define the type of market in which your selected product will compete, along with an analysis of competitors and customers.
- Analyze any comparative advantages and international trade opportunities.
- Explain the factors that will affect demand, supply, and prices of that product.
- Examine factors that will affect Total Revenue, including but not limited to: Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product.
- Price elasticity of demand
- Factors that influence productivity
- Various measures of costs, including opportunity costs
- Externalities and government public policy and their effect on marginal revenue and marginal cost
Cite a minimum of three peer-reviewed sources from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Please follow the Assignment naming convention stated in the Instructor policies
Do not forget to submit the WritePoint and TurnItIn reports
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student researched an organization and product from which an analysis can be conducted.
Student defined the type of markets their selected product will compete in along with an analysis of competitors and customers.
Student analyzed any comparative advantages and international trade opportunities.
Student explained the factors that will affect demand, supply and prices of their product choice.
Student examined factors that will affect Total Revenue including, but not limited to, price elasticity of demand and factors that influence productivity, various measures of costs, including opportunity costs, externalities and government public policy, and their effect on marginal revenue and marginal cost.
Student recommended how their organization can maximize their profit making potential and increase their presence within the market served by the product.
Student used a minimum of three peer-reviewed sources from the University Library.
The paper is 1,750 words in length.
Total Available
Total Earned
10.5
#/10.5
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper–including tables and graphs, headings, title page, and reference page–is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Student has followed naming convention specified in the instructor policies
Student has submitted Writepoint and TurnItIn reports
Total Available
Total Earned
4.5
#/4.5