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Social Martketing 101

MKT100 WEEK 8 DISCUSSION QUESTION

Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products. Everyone should use a different business in the first posting to earn full credit; points will be lost if businesses are repeated.

Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.

Make at least two (2) substantial postings to earn full credit.

REL212 WEEK 8 DISCUSSION QUESTION

“Differences in Islam” Please respond to the following:

Discuss the main similarities and differences between at least two sects of the Islamic religion.

Discuss the overall role of women in the Islamic religion. Name at least two ways in which the role of women is different in Islam from the role of women in another mainstream religion we have studied.

REL212 WEEK 8 WORLD VIEW CHART ASSIGNMENT

Attached Files:

o    REL212WorldViewChart.alternateversion.docx (109.1 KB)

o    REL212WorldViewChart.docx (21.104 KB)

Click the link above to submit your assignment.

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center.

*Be sure to download the attached World View Chart provided for these assignments.*

World View Chart Assignments Due Weeks 2 through 10 and worth 35 points each week, with a total of 315 points.  

A world view is a fundamental or basic orientation of thinking – like a mindset – which guides a culture and / or a person’s life. Like a point of view, it can be built of concepts, ideas, values, emotions, and ethics. Weltanschauung is the German word for this idea. Your goal for this course is to understand the world views of these various religions. In order to prepare you for your final assignment, you will outline the world views of various religions in the chart below, adding to it each week.

For this assignment, students will complete the weekly area of the chart, filling in the aspects of each religion as it is presented in the readings and resources. This chart, when complete, will be the starting point for the written assignment, due in Week 10.

For each weekly submission:

3.                Review the weekly lectures and supplemental materials provided, then complete the chart by elaborating on each section related to the weekly content.

4.      Identify key details and examples from the weekly resources to serve as a basis for the content being recorded in your chart.

5.      Write clearly and coherently using correct grammar, punctuation, spelling, and mechanics.

Religion

Cosmogony – Origin of the Universe

Nature of God

View of Human Nature

View of Good and Evil

View of “Salvation”

View of After Life

Practices and Rituals

Celebrations and Festivals

Week 8Islam

Week 9Sikhism

Week 10New Religious Movements

The specific course learning outcomes associated with this assignment are:

·        Analyze what is meant by religion.

·        Analyze the similarities and differences in the primary beliefs held by major religious traditions and the cultures in which these religions evolved.

·        Describe the varieties of religious experience and practice in a wide range of cultures.

·        Recognize how daily life within various religions and current affairs are influenced by religion.

·        Use technology and information resources to research issues in religion.

·        Write clearly and concisely about world religions using proper writing mechanics.

Click here to view the grading rubric for this assignment.

·        Offer Extra Credit 50 pts REL 212

Posted on: Friday, February 17, 2017 4:00:28 PM EST

DUE: Week 9 on Saturday, March 4 at 11:59 p.m. EST

You may earn up to 50 points in extra credit for your grade. You may submit a 3-5 minute video off your phone or computer which focuses on any point about religion in general or about a specific religion. Three points must be covered and and least three different visual forms used to address the material you cover.  Review below and

A.    Extra Credit Project (50 puts): Video Project for all courses

1.       

1.      Choose a topic from one of the chapters studied to address a Religion or some aspect of religion covered in the text; develop a 3-5 minute video (no more) to introduce the topic and offer information on a topic covering at least 3 major points

2.      Use at least 3 different visual aids within the video to present the points (Ex: power point slides, pictures, video clip, white board, object lesson, etc)

3.      Video Format: Examples:  iPhone or android phone video, i movie, kaltura, any computer movie software I can view as a file.

4.      Post the file to “Ask the Professor”

5.      Due end of Week 9 Sat 11:59 p.m. EST

6.      Grading CRITEA:  Up to 50 Pts

30 pts.  Ability to Present a course topic with sufficient informational value demonstrating personal understanding of topic

Exceeds Expectation: 20-30

Meets Expectation 10-19

Does not Meet Expectation 0-9 

20 pts:  Use of interesting visual aids in the assignment which effectively and creatively communicates main an supporting material     

   Exceeds Expectation: 20-30

   Meets Expectation 10-19

   Does not Meet Expectation 0-9 

DB 2

Blogs are an important source of news for millions, and professional blogging has been a path to wealth and fame for many people.  The corporate blog is the centerpiece of a well-developed content strategy that goes across all platforms.  Understanding how to utilize blogging, streaming video, podcasts, and webinars to position a brand and to generate business is an essential skill for successful SMM.  Videos are highly engaging to customers and consequently have become an important marketing too.  Marketers find success with captivating videos on various platforms that welcome both long- and short-form creations.  When a video goes viral, the marketer experiences a huge windfall.

This assignment fulfills/supports

Upon successful completion of Module Three, you will have…

  • Defined content marketing
  • Defined a blog, podcast, webinar, and the concept of video streaming
  • Explained the marketing benefits of this type of content
  • Described the history of blogging, podcasting, webinars, and video streaming
  • Described why everyone is a publisher on the social web
  • Detailed how to market with podcasts, blogs, webinars, and video streaming
  • Explained the place video marketing can play in the digital marketing mix
  • Discussed the pros and cons of viral videos
  • Described how consumer use of television and video are changing
  • Explained benefits of marketing with online videos
  • Discussed some of the major video platforms
  • Detailed how to create appealing video content

Course Outcome 1-6 You will have……

  • Evaluated the role of social media marketing and explained how to create social media goals and strategies.
  • Identified the importance of targeting audiences.
  • Described types of social media platforms with emphasis on social networking.
  • Explained social media monitoring.
  • Described what social media marketing tools are and how they can be used.
  • Seen how Hootsuite can make managing social media easier.

General Education Competency 1,2,3,4 & 5 You will have…..

  • Communicated effectively using the conventions of American Standard English in professional and academic environments.
  • Used critical thinking to analyze problems and make logical decisions.
  • Demonstrated socialization skills that support cultural awareness and a global perspective.
  • Demonstrated quantitative competencies.
  • Demonstrated computer literacy.

Resources

Course Textbook and Resources Button.

Grading Criteria

For a top score, you must respond constructively to at least two other students. More extensive participation will be noted.  Post your opening response to the questions by Thursday night so that others have time to respond to you.  The entire DB assignment including your replies to classmates is due by Monday night.  This Assignment is worth 100 points (100%).

The PromptRespond to the following discussion questions for this module:

What are the advantages of marketing with online videos?

2 Part assignment

Part 1

Using the information gathered from your SWOT analysis conducted in Unit II, create an external factor analysis (EFAS) table for the company you researched. Use Microsoft Word, or a similar program, to create your table. It should have five columns. The first column heading should be titled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth column should be titled Weighted Score, and the fifth column should be titled Comments. Click here to see an example EFAS table.

1. In the External Factors column, list at least six opportunities you saw in the company you researched. Underneath the opportunities, list at least six threats you saw in the company you researched.

2. In the Weight column, assign an importance factor to each of these issues from 0.0-1.0 (1.0 is most important; 0.0 is least important). These ratings are based on the probable impact on a particular company’s current strategic position. The higher the weight, the more important the factor to the current and future success of the company. You may not be privy to the exact information for this company, so in some cases you will need to use your best judgment. (You will justify your weighting in column five.)

3. In the Rating column, assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are based on the company’s response to that particular factor. It is your judgment call on how the company is currently dealing with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of the information. (You will justify your weighting in column five.)

4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor’s weighted score.

5. In the Comments column, explain why a particular factor was selected and how its weight and rating were estimated.

6. At the bottom of column 4, add the weighted scores for the external factors. Is the company doing better or worse than others in the same industry? Complete this answer underneath your table. Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. Remember to use proper APA formatting and include a reference page.

Part 2

Companies are always responding to inside and outside forces. There are pressures from customers, the marketplace, governments, suppliers, and many other factors connected to the business. Some of these factors impact how leaders of a company respond with strategies and their implementation. For this essay, you will conduct research on how internal and external forces impact a corporation’s strategy and implementation. You may use the same company or organization you have used for the SWOT and EFAS table, or you may choose a new one. You must use at least three sources. In your essay, address the following questions:

Describe the general forces of sociocultural, technological, economic, environmental, and political-legal, in the societal environment. How does your company address each of these?

Distinguish between a fragmented and consolidated industry, and describe examples of each. Given the business area of your company, does the company exist in a fragmented or consolidated industry? Within this industry type, is the company more consolidated or fragmented?

In what ways may a corporation’s structure and culture be internal strengths or weaknesses? Look at your organization, and analyze its structural and cultural strengths and weaknesses. How can the weaknesses be improved? How would an IFAS Table help in this situation? Your essay should be at least two pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of three reputable sources must be used, cited, and referenced. Use APA style guidelines.