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Strategy and Positioning Analysis part 1

Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

  • Describe the organization’s background, industry, and product or service.
  • Describe, in detail, the product or service.
  • Prepare the SWOT analysis of the organization and offering.
  • Explain a competitive analysis of the organization and offering.
  • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
  • Identify the needs that cause your target market to buy.
  • Create a written positioning statement that identifies:
    • Your organization’s product/service
    • Your target market
    • How your product solves the target market’s needs
    • What makes your organization different from its competition

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.  

Format your assignment consistent with APA guidelines.

Marketing segmentation

In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers.  Identify a product that you have seen with either effective or ineffective market segmentation.  Explain what makes the market segmentation effective or ineffective.

Minimum of 100 words

Unit V Discussion Board Question

Review Video Case 5: Suburban Regional Malls located at:

http://ezto.s3.mheducation.com/media/Connect_Production/bne/OLC_Assets/Perrault_19e_0078028981/Video_Cases

 /SuburbanMalls.m4v

This video describes the problems of suburban regional and superregional shopping centers.  while  malls were attractive for 50  years,  they have fallen out of favor with many shoppers, leaving shopping center developers with significant challenges. What trends have affected malls and what do you see happening in the next 10 years? Put yourself in the role of manager of a struggling local suburban regional shopping mall. What would you do to improve performance?