Recent orders

Introduction to Global Marketing

 5-6 pages

  • Evaluate marketing strategies of multinational corporations.
  • Describe some of the basic issues involved in developing and executing an international marketing strategy.
  • Predict situations that present potential ethical and legal issues and develop solutions for those issues.

Choose an international company to research and address the following:

  1. Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.
  2. Using resources from the Library’s full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions.
  3. Critique the overall corporate strategy, including 2 most recent events in the life of the corporation.

Your report MUST include a reference list in APA format. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. For more information on APA, please visit the APA Lab. NOTE: Full-text Databases may be accessed in the Library. Suggestions are: 

  • ABI Inform Global
  • Academic Search Premier
  • Business Source Premier

Critical Thinking (MKG330)

Option 1: Consumer Learning

Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-written, 3- to 4-page paper demonstrating CSU-Global standards, be sure to discuss the cues, or stimuli, represented in the ad.

Answer the following questions:

  • What are the possible responses that could be elicited from viewing the ad? Define the potential reinforcement for a customer who purchases the product upon viewing the ad.
  • How can the company continue to add value to the customer experience even after the purchase is complete?

Refer to the figures in our chapter reading regarding Proctor & Gamble’s Febreze product for direction with this assignment.

Your paper should meet the following requirements:

  • 3-4 pages in length, not including title and reference pages
  • Formatted according to CSU-Global Guide to Writing and APA Requirements
  • Include at least 3 outside sources.  The CSU-Global Library is a good place to find these sources.

Differentiate between international and domestic marketing.

DUE TODAY   2/20/2017   

Knowing your Market

One of the major fast-food companies is a global force. A hamburger and fries may be the United States’ meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate is rich in its diversity and cultural or religious dietary customs dictate many of these choices. The restaurant’s golden arches may be a near universal symbol of fast food in many international markets, while the menu items are as distinct as the markets the restaurant serves.

WEEK 1 MAIN DISCUSSION POST:

Select and research a company that sells the same type of product in multiple global markets. (Do not use the above example). You will also be asked to access country-specific Web sites for the brand/product being discussed.

Many sites will not be in English. It is not necessary to be able to read the sites, but some browsers have tools for basic text translation. Be advised that the translations are often incorrect especially when it comes to marketing slogans and descriptions.

  • Describe the differences in product offerings in 2 countries compared to the company’s product you are familiar with in your home country. This is a total of 3 countries.
  • Go to company’s Web sites for the countries described and assess how the Web sites are visually similar or different for the 3 markets. Include the links in your post.

Please do not use attachments; answers should be pasted or typed directly to the discussion board.

Since you are engaging in research, be sure to cite in APA format.

WEEK 2 MAIN DISCUSSION POST:

Continue working with the brand and 3 countries from last week’s post. Research and discuss why the product or product placement has been altered in the 3 markets. (AIU Database article database RESEARCH REQUIRED)

Your analysis must be substantiated by research from articles in the library’s full-text databases. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment.

Please do not use attachments; answers should be pasted or typed directly to the discussion board.

Since you are engaging in research, be sure to attribute your sources.