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MKT 500 Assignment 3: Part C: Your Marketing Plan

Instructors, training on how to grade is within the Instructor Center.

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

  1. Develop the company’s branding, pricing, and distribution strategy.
  2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
  3. Develop the differentiation strategy in relation to the closest competitor.
  4. Establish whether the company’s intention is to be a leader or follower within the industry.
  5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
  6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
  7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Develop strategies to assess performance and achieve marketing goals.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

Marketing objetives

Target Market (2 – 3 pages)  See text beginning page 132.

Define one target market for this product using all bases of segmentation described in the textbook. Remember that a target market description describes the people in the target market.  Product descriptions do not belong in this section.

Usage Rate Segmentation

Implementation Plan for a Business – PLEASE READ INSTRUCTIONS CAREFULLY!!!

PLEASE READ THE INSTRUCTIONS….

There will be three different assignment combined to create one implementation plan for a business. The components within these three units combined will create this plan. Please take a look at the case studies located in th website provided (https://bookshelf.vitalsource.com/#/books/9781323322406?context_token=76535ae0-d5e2-0134-7efe-24b6fdf9f4f2) on pages 372-636 .  PLEASE COMPLETE A CASE STUDY WHICH IS OUTLINED ON THE PAGES.  

There are multiple corporations that provide a large array of services and products. Please select an organization that interests you. You will use this company for the other assignments, as well.

For Part 1, describe the company that you selected, the products/services they offer, and the history of the company.

Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the following:

  • What does the strategy, mission, and organizational structure say about the company?
  • What are the positive aspects of the strategy, mission, and organizational structure?
  • What are the company’s short-term and long-term goals?
  • What are ways to improve the strategy, mission, and organizational structure?

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed.

Some details, such as the short-term and long-term goals, may not be explicitly stated.

Please use your best judgement and analytical skills to determine that information. Your project must be a minimum of two full pages in length, not including the title and reference pages. Include an introduction paragraph.    No plagarizing! APA formating and references must be included.