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mod 5 A1 consumer behavior

Assignment 1: LASA: Consumer Behavior/Market Analysis Report

Consider the toothpaste product presented in your Consumer Behavior/Target Market Report from Module 3, and prepare a Consumer Behavior/Market Analysis Report that covers the following:

    • Explain your product and the demographics and culture of your target market. Discuss whether factual or emotional appeals are more effective to the different segments.
    • Discuss the particular American values you can target successfully with your product. Discuss any ethical considerations that need to be considered when targeting these values.
    • Consider the current economy. In this context write an analysis of the current state of consumer spending with reference to your product. Is your product dependent on the economy, or will consumers choose to purchase it regardless of issues like employment figures and interest rates? How does this help or hurt you?
    • Discuss the potential of your product as a success or failure in different cultures. What geographies and nationalities will not currently be interested in your product and why? Discuss whether you can make changes that will improve your product’s appeal to different cultures.
    • Write an analysis of the U.S. subcultures that will desire your product and those that might not. Do specific age groups, genders, ethnicities, and/or religions see your product through a lens that differs from other consumers? Propose ways to combat this.
  • Describe what you will do differently to gain market share and attract consumer behavior decisions toward greater purchasing of your product over competitors.

Write a 10- to 12-page professional Consumer Behavior/Market Analysis Report. Justify your ideas and responses by using appropriate examples and at least 4 references from text books, Web sites, and other references using APA format.

Be sure to also include some history of the firm and the product.

Discuss the marketing mix, the target segments, positioning, and the benefits and drawbacks of different marketing strategies, including the one the firm currently utilizes.

Use the APA format.

Prepare your report and submit it to the M5: Assignment 1 Dropbox by Monday, March 6, 2017.

PowerPoint Presentation

In 1970, Milton Friedman wrote an article titled “The Social Responsibility of Business is to Increase its Profits” that sparked a debate about corporate responsibility that remains heated to this day. Read the Schwartz and Saiia article, “Should Firms Go ‘Beyond Profits’? Milton Friedman versus broad CSR1,” pages 1-10, in order to gain a perspective on Mr. Friedman’s views on corporate responsibility. In addition to the Schwartz and Saiia article, read Archie Carroll’s “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders.”  These articles will help you develop an understanding of their business and ethical principles. You are encouraged to conduct additional research about Friedman and Carroll using outside sources. Compare the theories of Freidman and Carroll, and create a PowerPoint presentation on your comparative study. Your PowerPoint presentation should include the following elements:

Slide 1: Title page

 Slide 2: Table of content or objective slide

 Slide 3: A summary of Milton Friedman’s main points

 Slide 4: A summary of Archie Carroll’s main points

 Slide 5: The principles you would like implemented at your current place of work (or where you wish to work in the future), and why you would include them

 Slides 6-7: Two detailed examples of organizations where Friedman’s theories are applied

 Slides 8-9: Two detailed examples of organizations where Carroll’s theories are applied

 Slide 10: Conclusion

 Slide 11: References in proper APA format Please ensure that every slide has a title at the top explaining what the slide covers. Add citations in proper APA format, use applicable pictures or graphics (with citations), use a slide template, and avoid wordy slides by focusing on bullet points. Remember, this is an academic presentation. 

Homework Assignment 5

Homework Assignment 5

Due in Week 6 and worth 30 points

A.    Among the tools (e.g., graphics tools, knowledge-based tools, etc.) that the author discussed in the textbook, determine the type of tool that you would use for process improvement framework. Next, determine the type of tool you would use for problem solving framework. Justify your response.

B.    The data in below table lists country code and the order to remittance (OTR) time for hardware / software installations for the last 76 installations (from first to last). OTR is the time it takes from an order being placed until the system is installed and we receive payment (remittance). Because this company does business internationally, it also notes the country of installation using a country code. This code is listed in the first column.

Table: Country Code and OTR Cycle Time for Software Systems Installation

Use the date in table above and answer the following questions in the space provided below:

1.     Does the OTR time appear to be stable?  Why or why not?

2.     If you were to use a control chart to evaluate stability, which chart would you use?  Why?

3.     What can you learn about the distribution of the installation process? 

4.     Does it appear that the country has an impact on installation time? Why or why not?