Recent orders

mod 3:1 consumer behavior

Assignment 2: Consumer Behavior/Target Market Report

You are a marketing manager for a health and beauty organization and need to market a new brand of toothpaste that fits into your company’s “Fit for Life” product line. The “Fit for Life” product line focuses on a holistic approach to health and wellness. The current product line includes soaps, shampoos, gels, and creams made from natural ingredients.

You need to analyze the concepts of different marketing and consumer behavior related to the new toothpaste in the line. Your job is to increase consumer demand and sales of the new product. To do so, you need to assess consumer behavior and decision making.

Complete the following activities and present your response in an 8- to 10-page professional Consumer Behavior/Target Market report:

    • Detail the new toothpaste, including its history, function, and purpose, and how this product will fit in to the company’s current “Fit for Life” product line.
    • Prepare a market segmentation analysis to define potential consumers for this product.
    • Write an assessment of the marketing mix.
    • Analyze the needs and motivation of the target market. What types of primary and secondary market research could you perform to discover your target market’s motivational issues and personality traits? What ethical considerations need to be considered when conducting this research?
  • Analysis of perceived risks to the consumer as they apply to your product. Discuss ways to mitigate the risks.

Justify your ideas and responses by using appropriate examples, use at least 4 references (one of which may be your text book), and follow APA formatting. 

Post your assignment to the M3: Assignment 2 Dropbox by Wednesday, February 22, 2017.

defects on agriculture

Defects on agree culture industry questions and solution for assignment 

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central). Michelle, Elena, and the…

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).

Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.

As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States—much less worldwide—could be very risky.

You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.

Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction.

“I’m so glad you’re here,” she says. “Have you settled into your office?”

“Yes,” you say. “I’m eager to get started.”

Michelle enters your office and takes a seat in a chair. “I’m scheduled to make a presentation to the board at the quarterly meeting next week. I know it’s short notice, but I was wondering if you could pull together a 30-minute presentation for them?” she asks.

“What would you like me to present?” you ask.

“As you know, you and Elena have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they’re especially interested in your thoughts on the global market.”

“That sounds like a great idea,” you say.

Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:

  • Which of the environmental factors do you feel is the most critical, and why?
  • What might someone with an opposing viewpoint think is the most important?
    • Given this opposing argument, how would you argue your opinion?
  • What solutions should be considered as you seek to develop a sense of ownership of your plan?
  • What solutions would you recommend to the board, and why?
  • Is a compromise feasible?