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Unit III Discussion Board Question

Review Video case:  Toyta Prius:  The Power of Excellence in Product Innovation and Marketing located at:

Toyota’s stated objective is the creation of automobiles that are simultaneously environmentally clean as well as fuel-efficient.  After you review the video, discuss which stage of the product life cycle the Toyota Prius is in, and include your rationale for that decision.  What are marketing strategies that are currently being used, and are they effective in reaching their target market?  Do you believe  that Toyota should convert all their automobiles to hybrids? Why or why not? What should be their next steps?

Need done in 2 hours!!!

What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?

elevator pitch

Create a 700-word elevator pitch that includes the following:

  • Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.
  • Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.  

This can be hypothetical but has to be an Original