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The “Unabomber,” The “Zodiac Killer,” or the “BTK Killer”, Typology, Victim Selection, and Investigation powerpoint

Typology, Victim Selection, and Investigation

The “Unabomber,” The “Zodiac Killer,” and the “BTK Killer” were all serial killers who remained at large for a long time. The Zodiac Killer has still never been captured.

Choose any of the three killers named above and create an 8- to 10-slide presentation in Microsoft PowerPoint that covers the following points:

  • Describe the killer’s activities and victim selection.
  • Determine the killer’s three-part profile: motivation, organized/disorganized, location.
  • Describe and critique the investigation:
    • Were the police methods effective?
    • Are there investigative tactics or resources available today that would have been of assistance in the investigation?
    • How did the police and other agencies work together?
    • Did the investigators engage the public in any way, to assist in the investigation?
  • Describe how the investigation ended, or its current status.

Support your responses with examples.

Add additional content in the Notes section of the presentation.

Cite any sources in APA format.

must be plagerism free

young phyllis

Post your 100 word response as: Last name, A, or B, C, or D.  Example…. Williams, B.  This activity does not require the standard course cover page.

A. Is it accurate to claim that sustainability is now a core value for U.S. Americans? Explain.

B. One way to clearly see the impact of shifting cultural values on consumption is to look at the increasing emphasis on the importance of health and wellness.  In recent years, top-performing new food/beverage products featured items with natural or organic ingredients, such as Chobani yogurt and Nature’s Pride bread.  Where is the trend going?    Is it just temporary or does it reflect a more permanent change in how U.S. Americans look at what they eat and drink?

C. Who is to blame for the “Big 3” auto manufacturers and their economic difficulties?  Can this issue be related to changing American values?

D. Cause-related marketing (CRM) is marketing that ties a company and its products to an issue or cause with the goal to improve sales and corporate image while providing benefits to the cause. Can you explain the success of cause-related marketing to strongly held American values?

McDonalds Case Study – Marketing Research

Case 3.2 McDonald’s – What Is the Marketing Research Problem and What Do Customers Think?

Read Case 3.2 on McDonald’s – The World’s Number One Fast-Food Company! in Basic Marketing Research. Write a paper that addresses the following scenario and questions.

Scenario: McDonald’s is considering expanding in the United States.

1.     What is the management-decision problem and, as a result of that, what is the marketing-research problem?

2.     Would the management-decision and marketing-research problems be different from those you named in #1, above, if McDonald’s were considering an international expansion? Why or why not?

3.     What types of information from the survey will help McDonald’s with its decision?

4.     Should McDonald’s also perform exploratory research? Why or why not?

Your paper should meet the following requirements:

  • Be 3-4 pages long, not including the required title and reference pages.
  • Follow the APA Requirements.
  • Include at least two peer-reviewed (scholarly) sources that are not assigned readings in this course to support your assessment.
  • Use in-text citations for sources as evidence and support of your discussion. Be sure these are also formatted according to APA style guidelines.

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