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Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

  • Explain your promotional strategy for your product or service.
  • Include how you will use at least three of the following elements:
    • Advertising
    • Public relations
    • Digital marketing, including social media
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • Develop an initial budget for your plan.
  • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
  • Provide justification for your choices. 
  • Explain the evaluation and control methods you will use to measure the success of your plan.

A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper…

A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so they have asked you to research and explain three major ways multivariate statistics are used in a business.

Small Group Discussion

Research the library, and provide at least 1 example of how a real company has used each of the following multivariate techniques: factor analysis, multidimensional scaling, and cluster analysis. Companies that provide statistics software Web sites and market research firm Web sites usually include case studies and customer testimonials.

Read the postings of all group members, and decide as a group which technique is preferred by the group and which example best illustrates the use of this technique.

Use the Small-Group Discussion Board for your comments.

Individual Portion

For the individual portion of this project, on your own, write a summary of 1,500–3,000 words explaining to upper management the chosen multivariate technique, how it is different from the other 2 techniques, how at least 1 other real-life company has used this technique to address a business problem, and how that technique might be used at your own organization.

What measurement guidelines should be used to verify strategy effectiveness? (500 words & 5 ppt slides)

Resources: Riordan Virtual Organization, Concepts in Strategic Management and Business Policy, and Competitive Advantages Paper

Scenario: The board of directors for Riordan Manufacturing has asked your team to create a strategic plan for the organization.

Create a 2,500- to 3,500-word strategic plan for Riordan Manufacturing starting from what you learned in Week One and using a similar strategic management process as Concepts in Strategic Management and Business Policy. You may also use information from the team project you completed for Riordan Manufacturing in Week Four to create the strategic plan.

Cover thoroughly the areas of environmental scanning, strategy formulation, strategy implementation, and evaluation and control.

Address the following questions in your strategic plan:

·       Why does Riordan need a strategic plan?

·       What role should ethical and social responsibility considerations have in Riordan’s strategic management plan

·       What competitive advantages does Riordan have, and which competitive strategies should Riordan utilize to improve innovation and sustainability in both domestic and international applications?

·       What measurement guidelines should be used to verify strategy effectiveness?

·       What internal dynamics along with cultural and structural leadership considerations should be used in implementing business strategy for Riordan?

·       How do they influence business continuity?

·       What assessment and feedback controls should be used to determine the direction to take Riordan? If the strategy of Riordan does not go according to plan, at what point would you consider altering the strategic plan you have suggested?

Explain and justify all of the decisions you have made for your strategic plan, using research and understanding learned from the reading material.

Format your paper consistent with APA guidelines.

Present a completed strategic plan to the board of directors for Riordan Manufacturing.

Outline your strategic plan for Riordan Virtual Organization in a 20- to 30-slide presentation using Microsoft® PowerPoint®.

Describe why Riordan needs a plan, and walk the audience through every step in the strategic management process.

Include ethical considerations, environmental scanning for competitive advantages, innovation and sustainability considerations, measurement guidelines, internal dynamic and resource considerations for strategy implementation, and what feedback considerations Riordan should put into place to ensure the success of the company.

Keep your audience in mind and make your strategic plan convincing.