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Dr Expert 11 4

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Assignment 2: Discussion Question

By Saturday, February 4, 2017 respond to the discussion question:

Timex and Rolex both manufacture watches but use different positioning statements. Use the Internet, your text book, the Argosy online library and other resources to locate information about both of these companies. Analyze how the marketing mix differs for each and how that affects the brand image. Post your analysis of the similarities and differences of both companies marketing mix components and brand imaging in the Discussion Area.

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2.

Assignment 1: Discussion Question

You are a marketer who wants to find out how best to market your new, fat-free, low-calorie candy bar. What kind of primary and secondary research will you conduct, and why?

By Saturday, February 11, 2017 respond to the Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions and continue the discussion until Wednesday, February 15, 2017. Comment on how your classmates would address differing views.

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3.

Assignment 1: Discussion Question

Read the following case study:

Visit Dell and Apple’s Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:

  • Price / quality relationship
  • Perceived quality / value
  • Image
  • Product differentiation
  • Reducing consumer’s perceived risk. These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.

By Saturday, February 18, 2017 submit your response to the appropriate 

4.

Assignment 1: Discussion Question

Search for an article in the Business Week archives on a multinational, publicly traded company. The company may have its headquarters in the United States or abroad, but it should have a major presence in many different countries, and its products or services should be used worldwide. Visit the company’s Web site as well.

Choose one of the firm’s product lines and discuss the following:

  • Briefly describe the company, its operations, and the industry
  • Identify and provide an overview of the product/service of the company
  • What is the company’s marketing mix?
  • What is its target market for the chosen product/ service?
  • Discuss where and how the company markets its products/ services.
  • Evaluate its current marketing strategy. Identify elements of success or failure using course concepts/ terms.
  • Analyze the cultural, global, and demographic influences on this firm. What assumptions can you make about its efforts to appeal to a globally and culturally diverse consumer base? How effective are these efforts? What will you do differently to improve their consumer appeal to such a diverse audience?

By Saturday, February 25, 2017 submit your response to the appropriate 

1. The Walt Disney Company is America’s largest media conglomerate in terms of revenue. In what major industries did Disney diversify? 2. What ways of diversification is Disney pursuing? How would you describe the relatedness of the diversifications? De

HOMEWORK ASSIGNMENT 1      

Harvard Business Case:   The Walt Disney Company

Based on the case, the class slides of the day, and general knowledge please answer the following case questions. Please provide clear and thoughtful answers which are not only based on your own opinions but also on evidence from the case.

1. The Walt Disney Company is America’s largest media conglomerate in terms of revenue. In what major industries did Disney diversify?

2. What ways of diversification is Disney pursuing? How would you describe the relatedness of the diversifications? Determine whether the ways of diversification of the Walt Disney Company includes vertical and/or horizontal diversification and forward and/or backward integration.

3. Based on the assertions you have made about the Walt Disney Company so far, do you think the expansions benefited the company overall? Explain your position.

Ideally, your answers should be a single page, double-spaced, and use 12 point font. The length of the writeup is less important in order to score a good result. Instead, your essays will be assessed for clarity and strong arguments supported by appropriate evidence. If you need more than a single page for your responses, you may reduce the spacing between your sentences to 1.5 or 1.0. Please submit your responses to the iLearn site and bring a hard copy of the paper to class. Late papers cannot be accepted.

Marketing & AD W5 A1

For this assignment, you will research and discuss five different kinds of media. Please include the following:

  • Outdoor Media: Provide a brief description of outdoor media, identifying its unique characteristics. Then, locate one example of outdoor media, explain who the main target market is, and provide samples of advertising costs.
  • Print Media: Provide a brief description of print media, identifying its unique characteristics. Then, locate one example of print media, explain who the main target market is, and provide samples of advertising costs.
  • Broadcast Media: Provide a brief description of broadcast media, identifying its unique characteristics. Then, locate one example of broadcast media, explain who the main target market is, and provide samples of advertising costs.
  • Online/Web Media: Provide a brief description of online/web media, identifying its unique characteristics. Then, locate one example of online/web media, explain who the main target market is, and provide samples of advertising costs.
  • Mobile Media: Provide a brief description of mobile media, identifying its unique characteristics. Then, locate one example of mobile media, explain who the main target market is, and provide samples of advertising costs.

Deliverables

  • Your total research, analysis, and discussion submission should contain 300–500 words.
  • Utilize proper MLA formatting.

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For this assignment, you will be using the lectures, readings, and outside research to develop a discussion of account management. In your submission, be sure to include responses to the following:

  • What are some of the biggest challenges that account managers face?
  • What is the relationship between the account management team and the client?
  • What is the relationship between the account management team and the other teams within an agency?
  • As an account manager, how would you handle an unhappy client? How would you handle an unhappy member of another agency team?

Deliverables

  1. Your total research, analysis, and discussion submission should contain 300–500 words.
  2. Use proper MLA formatting.