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Discuss questions need answering ASAP!!! Need quick responses.
Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing. Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy in the Marketplace Live simulation. Define at least two advantages and two risks to using social media to sell computers to business customers.
The Marketplace Live simulation involves business-to-business (BTB) marketing of computer products. Social media is often considered for business-to-consumer (BTC) marketing. Does social media marketing work in the BTB marketplace? Why, or why not? How might you use social media marketing in the Marketplace Live simulation to build relationships with business buyers? Provide at least two specific examples and defend your choices.
200 words per question.
Did Jim and Laura Buy a Car? (Buesiness Law1)
Did Jim and Laura Buy a Car?
Worth 200 points
HINT: See Chapters 10-14 of the text to help understand some of the legal issues covered in this assignment.
Jim and Laura Buyer visit the local car dealership because they are interested in buying a new car. The car they currently have is aging and is starting to have mechanical problems. Jim and Laura would share the new car, and use it to go back and forth to work and school. Before going to the dealership, Jim and Laura decide that they can only afford $400.00 a month in car payments.
Once at the car dealership, Jim and Laura meet Stan Salesman. Stan shows them several vehicles and Jim and Laura test-drive several of the cars. Jim and Laura particularly like the blue 4-door sedan. Therefore, they agree to give Stan Salesman a $100.00 deposit to hold the car for a day. Stan Salesman does not give them the receipt but guarantees that the $100.00 is refundable. No documents were signed.
The next day, Stan Salesman calls Jim and Laura to ask them when they would like to take delivery of the car. Jim and Laura, on the way home from the dealership, decided that they were not going to buy the car because they did not want to spend that money each month. Therefore, Jim and Laura tell Stan salesman that they have decided not to buy the car and request their $100.00 deposit back.
Stan insists that the $100.00 was a deposit on the car and was meant to be part of the contract to buy the car. Stan is very persistent and insistent that Jim and Laura have contracted to buy the car; therefore, the $100.00 will be applied to the purchase price of the car. Jim and Laura are shocked and angry as not only do they not want to spend the money, but now feel as though they are being duped by Stan Salesman.
Jim and Laura have an appointment to see a lawyer in a few days, but know you are a student taking a business law class and come to you for advice. They are very frazzled, and understandably upset that they may have just purchased a car. Since you have been taking business law, you have read and understand the elements of a contract and the defenses to a contract. Therefore, although you are not a lawyer, you provide some basic advice from what you’ve learned in your business law class.
In three to five (3-5) pages, advise Jim and Laura based on the above facts as presented, the material provided in the text, and material covered in the lecture. In your paper, be sure to address the following:
- Define the elements of a legal contract using examples from the scenario where applicable.
- Decide whether or not there was a contract for the purchase of the automobile.
- Identify the facts from the scenario which support your decision on whether or not a contract exists for the purchase of the automobile.
- Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as quality academic resources.
- Format your assignment according to the following formatting requirements:
- Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
- Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Marketing Question
Week-4 Case Study
Case Study #1 – American Express,page 296.The assignment needs to be at least four pages in length. Be sure to follow the APA formatting for this assignment.
What are the critical issues or problems? What are the alternatives? What recommendations can be made? How can you justify your strategy? At least 3-5 journal articles required.
WHAT IS A CASE STUDY ?
There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs to one-two pages) to short cases (four to six pages) and from 10 to 18 page case studies to the longer versions (25 pages and above).A case is usually a “description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person or persons in an organization.” In learning with case studies, the student must deal with the situation described in the case, in the role of the manager or decision maker facing the situation.An important point to be emphasized here is that a case is not a problem. A problem usually has a unique, correct solution. On the other hand, a decision-maker faced with the situation described in a case can choose between several alternative courses of action, and each of these alternatives may plausibly be supported by logical argument. To put it simply, there is no unique, correct answer in the case study method.Please use the following guidelines:
Case Study Analysis
Case study analysis gives students an opportunity to apply theory learned in the classroom to real world situations. Case studies do not have discrete answers. Rather, they challenge students to exercise their own business judgment in a supportive, educational environment. Students test their knowledge by analyzing situations; defining problems or issues; evaluating alternatives and/or forming conclusions to resolve the problem or issue; and making recommendations.
Case study analysis steps:
- Gain familiarity with the case situation. This can be accomplished by reading the case several times. Read the first time to appreciate the general story before you begin to form conclusions or make analysis.
- Define the issue or problem. To make an analysis or recommendation, one must first determine what the issue or problem is. As in the real world, note there may be more than one problem in a case study analysis. (You can appreciate the importance of this step if you ever took your car in because it was running rough and paid for several repairs because the mechanic didn’t correctly diagnose the problem in the beginning.)
- Conduct your analysis. What are the possible causes of the problem or issue? What alternatives are possible given the facts presented? This is the most time consuming step, and the step with the greatest variation. There may be many possibilities. It might be helpful to list all solutions you can think of before focusing on the most useful or valid. There is not necessarily a right answer, but there may be several alternatives that lead to varying outcomes. The quality of analysis will depend upon application of theory learned in the classroom and through research.
- Make recommendations. Choose the recommendation you believe to be the best, justify it, and develop it. Recommendations may be made in the form of an action plan to solve the problem or issue. Or, recommendations may involve the choice of the best alternative for resolving the issue or problem. Recommendations made must be thoroughly developed and supported.
References:
ICFAI Center for Management Research. (nd). Learning with cases. Retrieved January 2014 from http://www.icmrindia.org/casestudies/learn_case.htm