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Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

Note: Please refrain from using assignments from other classes that you have taken.

The Analysis

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

  • Describe the main line of business of the company.
  • Name 4 of the countries in which the company operates.
  • Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:Describe any differences observed in the implementation of this concept from one country to another.
    • Competition
    • Target market
    • Product strategy
    • Distribution strategy
    • Communication strategy
    • Pricing strategy

This assignment will be assessed using additional criteria provided here.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. 

  • Title page: Remember to include the running head and the title in all capital letters.
  • Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.
  • Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12 point Times New Roman or 12 point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
  • Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.

can anyone help me ASAP first part? others part 2 and 3 can delivery next 2 weeks

3 assignments 3 papers marketing plan

assignment 1                                                                                                                                                            Write a five to six (5-6) page paper in which you:

  1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
  2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
  4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
  5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
  6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

assignment 2

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.†Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

assignment 3

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

  1. Develop the company’s branding, pricing, and distribution strategy.
  2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
  3. Develop the differentiation strategy in relation to the closest competitor.
  4. Establish whether the company’s intention is to be a leader or follower within the industry.
  5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
  6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
  7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MGT499 MODULE 1 CASE & SLP

Module 1 – CaseTHE STRATEGIC MANAGEMENT CYCLECase Assignment

For your case assignment this session the organization you will be reviewing is Comcast.  You will be considering how this organization competes within a very competitive industry.  

After reviewing the book section, presentation materials, and additional readings, consider the organization’s mission/vision/values and key stakeholders and discuss the organization’s position and niche in the competitive environment.  

Make sure you present the company’s mission, vision, and/or values (whatever the company makes available to the public along these lines), and discuss the company’s most important primary stakeholders. Indicate whether you believe the company’s mission, vision, and/or value statements are in alignment with stakeholder needs. That is, does the organization treat key stakeholders in a fashion that is in alignment with its posted mission/vision/values? 

Also, is the organization’s mission/vision/values in alignment with the volatile environment in which it competes? 

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.  

Please make sure you review the assignment rubric prior to writing your assignment.

Module 1 – SLPTHE STRATEGIC MANAGEMENT CYCLECurrent Event Blog 1 

In your SLP for this course you will be considered a strategic management subject matter expert and will be asked to blog about important aspects of the strategic management process and to provide examples to support your key arguments based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).  

Your main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the current event article serving as the main focus of your paper must be recent. 

For your first SLP discuss why the mission and vision are important in helping to shape organizational strategy and find two recent articles (no older than four months old) that provide examples of organizations that seem to be living up to (or failing at) fulfilling their mission and vision.  

Remember that you are playing the role of a person blogging about strategic management and the key here is to convey to the public the importance of the mission and vision statement in a strategic management context and to provide examples of organizations who do well (or poorly) in fulfilling their stated missions and visions.  Also remember to keep your discussion focused on strategic management.

SLP Assignment Expectations

Your SLP assignment should be a minimum of 3 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.  

Please make sure you review the assignment rubric prior to writing your assignment.