Recent orders
Business Policies
There are a number of well-known strategic planning models. To bring your team up to speed on the evolution of strategic planning itself, write a white paper of 1,200–1,500 words that addresses the following specific models of strategic planning:
- Michael Porter’s Five Forces
- Adrian Slywotzky’s Value Migration
- W. Chan Kim and Renee Mauborgne’s Blue Ocean Strategy
Using the Web resources provided and any others that you find, address the following in your white paper:
- Discuss the premise underlying each of the three models of strategic planning and the advantages that each brings to the process.
- Discuss how to apply or implement strategic planning using each of the methods.
- Discuss the pros and cons of each strategic planning method.
1200 Words
Select 1 of the models, and respond to the following questions:
- What methods could be used to ensure continuous process improvement in the organization from a production and operations management perspective?
- From a business finance or accounting perspective, how would you analyze the business and measure the effectiveness of your strategy so that you can make the best decisions for the organization?
- As a leader, how would you help the organizational structure and culture adapt to the changes that would result from this strategy (e.g., how you would empower teams, resolve conflicts, and motivate employees to support the changes from this strategy)?
- From a marketing perspective, what effect will the strategy have on your marketing plan; product differentiation, positioning, life cycle, and portfolio; and Internet or retail marketing to your customers?
- What human resource management changes will be necessary because of the strategy? Address each of the functions of human resources, including staffing, training and development, performance management, compensation, and employee relations.
for prof Washington watson
1. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not? 400 WORDS
2. What tools are available to help companies monitor and improve their marketing activities? 400 WORDS
3. Upon review of the case studies presented in this chapter, what is something they did especially well or not well in regards to managing their efforts Explain ? 400 WORDS https://phoenix.vitalsource.com/#/books/9781323299838/cfi/18[s8]/4!/4/2
4. Recall the readings and activities you have completed this week and describe the one or two points that were least clear to you. What questions do you have that would help you understand these points better? 400 WORDS
PART B
Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
Assignment Steps
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.
Include the following:
• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements:
• Required executive summary elements:
◦ Strategic Objectives
◦ Products or Services
• Optional executive summary elements:
◦ Resources Needed
◦ Projected Outcomes
Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:
• Incorporate Understanding Target Markets (Week 2)
• Incorporate Promotion and the Product Life Cycle (Week 3)
• Incorporate Price and Channel Strategy (Week 4)
• Incorporate Marketing Communication and Brand Strategy (Week 5)
• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
Format your assignment consistent with APA guidelines.
PLS ADD ALL REFRENCES .
Positioning Statement and Motto
Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com.
Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).
1. Target Customers/Users
Who are the target customers for the company/brand?
[Insert response]
How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?
[Insert response]
What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?
[Insert response]
What do these target customers’ value?
[Insert response]
2. Competitors
Who are the brand’s competitors?
[Insert response]
What product category does the brand fit into?
[Insert response]
What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?
[Insert response]
3. USP (Unique Selling Proposition)
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?
[Insert response]
What is the brand’s uniqueness?
[Insert response]
What is the competitive advantage of the brand? How is it different from other competing brands?
[Insert response]
Does the brand have any attributes or benefits that dominate competitors?
[Insert response]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto.
-
BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
-
BMW Motto: BMW is the ultimate driving machine.