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Scenario: The Marketing Research Plan

You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.

Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

In this scenario, you will be responsible for the following:

In addition you will be conducting the following tasks:

  • Illustrate the research process
  • Use secondary data sources
  • Develop a primary data plan
  • Predict market potential and forecasting

See Rubric below for Assignment details.

BUS470 W.L

1)Illustration Capsule 12.1 (ATTACHMENT)discusses W.L. Gore’s strategy-supportive corporate culture. What are the standout features of Gore’s corporate culture? How does W.L. Gore’s culture contribute to innovation and creativity at the company? How does the company’s culture make W. L. Gore a good place to work? Do you think that you would find it rewarding to work there?(1 PAGE)

2) Go to the company website for John Deere at www.deere.com/wps/dcom/en_US/corporate/our_company/our_company.page? and click through several of the tabs provided there (about us, citizenship, careers, etc.) to see what they reveal about the company’s culture. What do you think are the key features of their culture and why? How do they link to the company’s core values and ethical standards?  (1 PAGE)

assignment

Note:

I need complete 2-3 pages answer of the following assignment as per provided instructions below. HALF PAGE LENGTH IS NOT ACCEPTED. Must address all steps properly. Must include 3 credible references cited in APA. Must provide 100% original answer.

Assignment:

Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad.

Writecompletetwo to three pages paper about motivation in which you do the following:

  • 1.      Summarize the commercial (include a link to it).
  • 2.      Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted.
  • 3.      Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected.

Note: Be sure to properly cite any resources you use and post a link to the clip. You will be assessed on whether your paper is clear and logically organized; whether the content is comprehensive and relevant; whether the language is appropriate to the audience; whether writing is clear and concise; whether grammar, usage, spelling and punctuation follow standard American English; and whether references are consistent with appropriate course-level APA guidelines.