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Developing the Brand Strategy, presentation help

10–15 slide PowerPoint with 200 words speaker notes per slide

The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.

“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”

“Thanks for the comments about the branding strategy,” you say. “I tried to be creative with my approach. I’d be glad to show the board the process we are using to develop the new product.”

“Great,” she says. “Why don’t you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot.”

“In the past I’ve done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too,” she adds. “I’ll instant message the information to you after our meeting. The flow might work for you also.”

“Great,” you respond. “I’ll get started on this first thing in the morning.”

When you get back to your office, the instant message from Michelle is on your screen. It reads:

These are the areas we need to cover in the presentation. 

  • Idea generation
  • Idea screening
  • Concept development and testing
  • Marketing strategy development
  • Business analysis
  • Product development
  • Test marketing
  • Commercialization

This DB has 6 parts Marketing and Public Relations (PR) have a lot of overlap but they are also very distinct from one another. Think about the characteristics of each approach. Select an example of brand campaign ad you are familiar with. Identify the f

This DB has 6 parts

Marketing and Public Relations (PR) have a lot of overlap but they are also very distinct from one another. Think about the characteristics of each approach. Select an example of brand campaign ad you are familiar with. Identify the following:

  1. Purpose of the campaign 
  2. Type of message 
  3. Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?

Now think about an example of a PR campaign ad you are familiar with. Identify the following: 

  1. Purpose of the campaign 
  2. Type of message 
  3. Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?