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PLEASE READ AND FOLLOW THE GRADING GUIDE. ATTACHED YOU WILL FIND THE TEMPLATE FOR MY SECTION
Below is the TEAM Assignment!!! My part highlighted in yellow with red letters. I’m only responsible for the SWOT Analysis. My part is the SWOT Chart attached in the template and the description of it. Please ensure that you follow the grading guide attached. Also, our product selected is the video game called NBA 2K. IF YOU DON’T FEEL THAT YOU CAN GUARANTEE AN A++ AT A REASONABLE RATE PLEASE DO NOT RESPOND TO MY POST
Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.
Complete the following assignment using the “Strategy and Positioning Analysis” template.
Develop a 2,100-word analysis explaining the following headings:
- Describe the organization’s background, industry, and product or service.
- Describe, in detail, the product or service.
- Prepare the SWOT analysis of the organization and offering.
- Explain a competitive analysis of the organization and offering.
- Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
- Identify the needs that cause your target market to buy.
- Create a written positioning statement that identifies:
- Your organization’s product/service
- Your target market
- How your product solves the target market’s needs
- What makes your organization different from its competition
Include at least four sources of research that support your analysis
MKT421 Positioning Presentation on APPLE iPhone 6
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Summary slide
- Target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral)
- Perceptual map
- Map placement explanations
- References
I have included the template that is provide and questions that need to be answered. I have also included my week 2 assignment.
Discuss several disadvantages of linear programming, marketing homework help
300 words minimum and 1 reference:
Discuss several disadvantages of linear programming; clearly explain the reasons for your choices.
APA style please.
Please submit in a timely manner as there is a deadline.
