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The Persuaders, marketing homework help
Please watch The Persuaders at PBS.org (http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1).
Do you feel that the environment iscluttered with too many brand messages? I think most of us wouldagree. Yet, the question I pose to youis this: how should the advertiser advertise DIFFERENTLY so as to ‘breakthrough’ the clutter, as shared in the first video?
Identifying Market Segments and Targets, Week 3 BLSC (C) Case Marketing Report, marketing homework help
Reading
- Chapter 6: Identifying Market Segments and Targets
- Chapter 7: Crafting the Brand Positioning
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Chapter 8: Creating Brand Equity and Driving Growth
- Bright Lights and Services Co. (C)
Introduction
If you have not already done so, read the BLSC (C) case.
Instructions
As you read the case, do the following tasks:
- Develop a marketing strategy for Safe Appliance to address the potential entry of Walmart to the Appliance Insurance Market.
- Using the Brightland population and income statistics provided in Case A, develop a segmentation and target marketing strategy for MM.
In addressing these items you should consider the lessons from Chapters 6-8. We will be using these in future discussions.
Formatting
All written submissions should conform to the following format:
- Written explanation limited to one page, single-spaced.
- Typed, Times New Roman 12 point font, 1-inch margin on all four sides.
- Page numbers at the bottom of the page.
- Cover page with student name and class number on each page.
- No spellings or grammatical errors.
- Reference material properly cited.
- No late submissions accepted.
Guidelines
- You will be graded not on the quantity of your work but the quality.
- You will be marked down if your work is not relevantto the question being discussed. Sometimes it might be appropriate torefer back to a statement made earlier, which is fine as long as you arenot unduly rehashing a point that has already been made.
- Remember, we have all read the case/article, soexcessively reciting facts that are given in the case will reflectnegatively on your grade.
- Looking at the problem from a strategic point of view will positively reflect on your grade.
- If you believe a diagram you created will help your discussion, feel free to include it in your post.
- Although you do not need to respond to everyquestion, responding to only one question is not sufficient for earninghigh marks. You must show that you understand the entire problem at handthrough your well-thought-out answers.
- Your work should reflect the cumulative knowledge you have gained from previous chapters.
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Part A
Develop a minimum 800-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
· Situational Analysis:
o Vision , Mission, Strategic objectives, Values
o Strengths/Weaknesses
o Competitor’s Strengths/Weaknesses
o Market Segments
· Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image
o Maintaining Brand Image
o Branding Concerns
o Promotion/Integrated Marketing Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1(SEE WEEK 1 ATTACHTMENT). This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines
PART B
- What has Facebook done well and why haven’t others copied all aspects of their marketing plan? 400 words https://phoenix.vitalsource.com/#/books/9781323299838/id/ch21?context_token=3acbc050-bf3e-0134-aefe-704da270a608
2. Type the title “Online Marketing Fundamentals” in the Search Bar to find the video.
Watch the following tutorials from Section 1:
- Building a brand strategy
Consider the following as you watch:
- What are the characteristics of a successful brand strategy?
Discuss your perceptions in class/online forum.
https://newclassroom3.phoenix.edu/Blti/3/urn:apol:tenantId:831D8B107020BBEBE0400F0A32207789/urn:apol:coId:OSIRIS:50698307/urn:apol:courseOfferingActivityId:OSIRIS:50698307_2e64e183-1791-4b6b-918f-b2486f6f0822/launch
400 WORDS
- What are the various methods used to make marketing communications more effective? 300 words
4. What does it mean to create campaigns that cannot be designed for a specific screen and viewing environment, but for users on the go? How does this circumstance change the creative process and the final product? What’s the right balance between reach and device-centric innovations? How does this varied and shifting landscape complicate measurement? Any additional thoughts on this? 400 wordhttp://adage.com/article/digitalnext/mobile-a-screen-device-behavior/242024/
5. The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
what are the traditional media option and the new media option in terms of audience, reach, channel and content. 225 words