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Internationalization Approach of Sunrise Mobile, Switzerland
Graded Individual Assignment
I. Gather and analyze the information about the internationalization approach of the
company, assigned to your group.
Utilize your existing knowledge about international macroeconomic and industry environment
analysis from previous courses as well as appropriate data from reports, statistical yearbooks,
internet sources etc. Apply the knowledge you acquired in the course “Internatonalization”. Provide
an overview about all sources applied for your analysis.
II. Prepare a report covering following parts:
Part 1: Conduct a SWOT analysis of international activities of the company to date
1. Define the strengths and weaknesses in terms of international corporate and business
strategy, internationalization process, applied market entry modes and organizational set up.
2. Figure out the key opportunities and threats for the international activities.
3. Identify two business opportunities and/or challenges in terms of the internationalization (new
markets, growth in existing markets, launching new products, change management,
innovation, market exit etc.)?
Part 2: Implementation of business opportunity
Choose one of the two business opportunities and/or challenges and make a recommendation how the
company can address it. For the example of business opportunity, find below illustration for structure
and approach for the recommendation:
1. Define the motivation and strategic rationale for this internationalization step.
2. Analyze the target market (potential) to capture the business opportunity identified above, the
competition and how the company can position itself (international corporate and business
strategy).
3. Develop an appropriate market entry mode and analyze the organizational changes necessary
for the implementation of the business opportunity.
III. Procedure & Presentation
1. The analysed company has been assigned to you.
2. Prepare a paper of max. 3 pages (without figures and list of sources).
3. The paper conforms to the following rough structure:
a. SWOT Analysis of international activities to date.
b. Business opportunities and/or challenges.
c. Recommendation and implementation steps of business opportunity/challenge.
4. Individuals may design their paper in any way they deem necessary as long as it adheres to the rough
structure above. Use of visualizations is possible.
IV. Assessment: Grade, comprises 40% of the module end note
Criteria (structure – content – design/style/readability)
1) Logically structured, efficient analysis of key findings according to required structure.
2) Completeness of content.
3) Correctness of content (correct application of theories, convincing and precise analysis, synthesis)
4) Design, style and readability.
V. Deadline for submission: 29.
Waste Dilemma and Urban Sustainability
Instructions
Start by reading and following these instructions:
1. Quickly skim the questions or assignment below and the assignment rubric to
help you focus.
2. Read the required chapter(s) of the textbook and any additional recommended
resources. Some answers may require you to do additional research on the Internet
or in other reference sources. Choose your sources carefully.
3. Consider the discussion and the any insights you gained from it.
4. Create your Assignment submission and be sure to cite your sources, use APA
style as required, check your spelling.
Assignment:
What is the scale of the waste dilemma? Is this a serious problem that requires a
solution? Why or why not? What are the major methods used for waste
management and how effective is each of them?
Of the various waste management approaches, which ones are your community
pursuing, and which are they not pursuing? Would you suggest that your
community start pursuing any new approaches? If so, which ones, and why? If not,
why?
What are the causes and consequences of urban sprawl? What are some of the
ways cities are attempting to slow or prevent urban sprawl?
What are the major issues that must be addressed for urban sustainability and
what does role urban ecology have in urban sustainability?
Internationalization Approach of the Company
Graded Individual Assignment
I. Gather and analyze the information about the internationalization approach of the
company, assigned to your group.
Utilize your existing knowledge about international macroeconomic and industry environment
analysis from previous courses as well as appropriate data from reports, statistical yearbooks,
internet sources etc. Apply the knowledge you acquired in the course “Internatonalization”. Provide
an overview about all sources applied for your analysis.
II. Prepare a report covering following parts:
Part 1: Conduct a SWOT analysis of international activities of the company to date
1. Define the strengths and weaknesses in terms of international corporate and business
strategy, internationalization process, applied market entry modes and organizational set up.
2. Figure out the key opportunities and threats for the international activities.
3. Identify two business opportunities and/or challenges in terms of the internationalization (new
markets, growth in existing markets, launching new products, change management,
innovation, market exit etc.)?
Part 2: Implementation of business opportunity
Choose one of the two business opportunities and/or challenges and make a recommendation how the
company can address it. For the example of business opportunity, find below illustration for structure
and approach for the recommendation:
1. Define the motivation and strategic rationale for this internationalization step.
2. Analyze the target market (potential) to capture the business opportunity identified above, the
competition and how the company can position itself (international corporate and business
strategy).
3. Develop an appropriate market entry mode and analyze the organizational changes necessary
for the implementation of the business opportunity.
III. Procedure & Presentation
1. The analysed company has been assigned to you.
2. Prepare a paper of max. 3 pages (without figures and list of sources).
3. The paper conforms to the following rough structure:
a. SWOT Analysis of international activities to date.
b. Business opportunities and/or challenges.
c. Recommendation and implementation steps of business opportunity/challenge.
4. Individuals may design their paper in any way they deem necessary as long as it adheres to the rough
structure above. Use of visualizations is possible.
IV. Assessment: Grade, comprises 40% of the module end note
Criteria (structure – content – design/style/readability)
1) Logically structured, efficient analysis of key findings according to required structure.
2) Completeness of content.
3) Correctness of content (correct application of theories, convincing and precise analysis, synthesis)
4) Design, style and readability.
V. Deadline for submission: 29.