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E-Commerce : Case Study of Careem, Dubai.

 Case Study on Careem                                 (25 Marks)

Dubai-based transportation network company, Careem, the ride-hailing king from Morocco to Pakistan, was the leading app-based car service in the Middle East and North Africa region (MENA).  The company’s success grasped lessons for Western startups with global ambitions. The two ex-McKinsey & Company management consultants (Mudassir Sheikha & Magnus Olsson) co-founded the company and began it 2012 in the month of July by offering car bookings for everyday use for corporate through its website-based service. It was operated in more than 120 cities in 14 countries across the MENA region and had over six million customers and a network of 150,000 drivers.

The company became the region’s largest ride-hailing platform and success was down to a combination of a head start over local knowledge, home-field advantage and Uber. The app of the company eliminated the struggle of finding a cab on the street. With just a few taps within the app passengers were connected with drivers for a fast and safe trip.

The company had raised over $421 million in funding & continues to add exciting services to the app like Careem for Women, Careem for Kids, and monthly bookings, unheard of by other taxi services. Although both Uber and Careem were often more expensive than traditional taxi services, the convenience was what drew and build their customer base. They focused on quality customer service and an easier experience for users in order to keep their riders returning. Uber and other taxi service providers were competing fiercely with Careem in the MENA region. The road for the company will be not easy due to changes in the transportation industry.

Questions:

Q1. Do Porter’s five forces analysis on Careem and suggest your strategy to help the company in facing the cut-throat competition.                                     (15 Marks)

Q2. Prepare a SWOT Analysis report of the company.                        (10 Marks)

Instructions: This is an individual assessment, which is a part of this course score.  It requires effort and critical thinking. The submission method of all assignments should be through the Black board only. Submit your assignment in MS-Word format only and Check Plagiarism before submitting your assignment.

Formatting Guidelines for Assignment:

  • Only use MS-Word format to submit the assignment
  • Don’t submit the assignment without applying following the below mentioned formatting guidelines.
  • Font style: Times New Roman , Font size: 12/14
  • Page layout: Page size-A4,Orientation-Portrait,Margins-Narrow
  • Paragraph spacing: 1.5 line spacing with Justified paragraph(Ctrl +J)
  • Insert page number in footer section.
  • Plagiarism test is mandatory before submission of the assignment.
  • Use APA referencing for any contents taken from outside trusted resources.

 

Discovery of Cancer Therapy by Inhibition of Negative Immune Regulation.

Required

Use the first Nobel Prize in this by James P Allison and Tasuku Honjo. Perform an article review (7-8 pages; MLA style).

Borderline Personality Disorder (BPD) (Systematic Review)

Required

Systematic Review of Borderline Personality Disorder (BPD) with a  PRISMA flow chart (12-15 pages); APA style.

Research Question – Borderline Personality Disorder (BPD): the impact of misdiagnosis and relapse on patients – A Systematic Review. (12-15 pages.

Literature Review;

1: The research question is, what are the levels and impact of BPD misdiagnosis and relapse on patients and therefore a systematic review will be performed to establish the prevalence of misdiagnosis and relapse.

A systematic review and analysis will be conducted to further understand the levels and impact of misdiagnosis of Borderline Personality Disorder (BPD) with Bipolar Disorder (BD) and subsequent relapses in patients with the disorder.

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2: Published and peer-reviewed publications will be identified using the APA, BMC Psychiatry, NAMI, NCBI, Science Direct as sources. The following authors Biskin, R, S. Petersen, N. Zanarini, MC and Zimmerman, M will be selected and followed, and their published literature reviewed closely holistic and comprehensive manner.

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3: In order to address the research question, a comprehensive search will be carried out to identify and retrieve articles from peer-reviewed published journals would be searched using databases such as; APA, BMC Psychiatry, NAMI, NCBI, Science Direct. The search strategy would use key words such as e.g. “BPD” and “Bipolar” and “Personality Disorders” and “Misdiagnosis” and “Impact” and “Treatments” and “Relapse.

There will also be combinations of words used such as “BPD and Misdiagnosis” or “BPD and Misdiagnosis and Bipolar Disorder” or “Misdiagnosis and its Impact” or “Impact of the Misdiagnosis”.

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4: Study designs, populations, gender, ages of participants and prior diagnosis will be analysed to assess the quality of the studies reviewed.

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5: The evidence will be summarized and report key methods, results and conclusions of the review.

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6: Since the research will be a systematic review, analysing the data will be based on the literature and opinions given in other studies to inform the extent to which the research question holds. For example, the research question will be determined as valid and worth the effort if there is significant evidence to prove that misdiagnoses have occurred and has impacted the patients, where the patients have experienced relapses and had to be assigned BPD treatment. On the contrary, the research question will be determined as weak or untrue if there will be insignificant evidence to link patient relapses to misdiagnoses. There will be some use of some basic percentages to demonstrate findings/data.

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This study would be a systematic review of articles from peer reviewed journals and studies published from years 2008 to 2019. – Peer reviewed articles in the databases selected, (published between 2008 to 2019) and in English language which reports evidence or findings regarding the misdiagnosis of Borderline Personality Disorder (BPD) and impact of relapse on patients

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The decision to apply a systematic review is informed by the understanding that there does not appear to be agreement or alignment in the internationally published literature on the misdiagnosis of BPD and the current levels of this.  There is currently no study being conducted to systematically evaluate misdiagnosis and allow for alignment of the data. The data will be collected from analyses of existing published international literature on misdiagnosis of BPD. There is currently study data that indicates misdiagnosis is occasioned by relapses in patients. Thus, establishing whether such is the case and to what extent it affects relapses in BPD patients requires an evaluation of existing literature and studies without necessarily computing figures and will be presented using a PRISMA flow chart followed by CASP assessment.

Specific Authors and Articles to be included in review;

7. References
1.      Arribas, I. P., Goodwin, G. M., Geddes, J. R., Lyons, T., & Saunders, K. E. (2018). A signature-based machine learning model for distinguishing bipolar disorder and borderline personality disorder. Translational Psychiatry, 8(274).

2.      Beatson, J., Broadbear, J. H., Sivakumaran, H., George, K., Kotler, E., Moss, F., & Rao, S. (2016). Missed diagnosis: The emerging crisis of borderline personality disorder in older people. Australian & New Zealand Journal of Psychiatry, 50(12), 1139-1145.

3.      Biskin, R. S. (2015). The lifetime course of borderline personality disorder. The Canadian Journal of Psychiatry, 60(7), 303-308.

4.      Petersen, N. (2017, October). Misdiagnosis or Comorbidity: Borderline Personality

Disorder in a Patient Diagnosed with Bipolar Disorder. The American Journal of

             Psychiatry, 12(10), 4-5.

5.       Saunders, K. E., Bilderbeck, A. C., Price, J., & Goodwin, G. (2015, November). Distinguishing bipolar disorder from borderline personality disorder: A study of current clinical practice. European Psychiatry, 30(8), 965-974.

6.      Zanarini MC, Frankenburg FR, Khera GS, et al (2001). Treatment histories of borderline inpatients. Compr Psychiatry, 42, 144–150.

7.       Zimmerman, M., & Morgan, T. A. (2013, December). Problematic Boundaries in the Diagnosis of Bipolar Disorder: The Interface with Borderline Personality Disorder. Current Psychiatry Reports, 15, 422.

8.       Zimmerman, M., Chelminski, I., Dalrymple, K., & Martin, J. (2019). Screening for Bipolar Disorder and Finding Borderline Personality Disorder: A Replication and Extension. Journal of Personality Disorders, 33(4), 533-543.

9.      https://www.nami.org/Blogs/NAMI-Blog/October-2017/Why-Borderline-

Personality-Disorder-is-Misdiagnose
  • Based on the review of the literature, a set of recommendations will be given so that health professionals can inform their practice (effective interventions) to help further prevent and lower the current levels of BPD misdiagnosis.
  • The systematic analysis of current literature will identify tendencies, trends and any potential biases in the published literature regarding BPD misdiagnosis. As a result, this study will have the potential to inform future studies which could address the biases/tendencies found in the current study.