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Effective Implementation of a Public Health Campaign
Effective implementation of a public health campaign includes strategic marketing methods,
appropriate timing, and monitoring (Resnick & Siegel, 2013). Review your communication plan
and consider ways you plan to implement your campaign and how the timing is critical to its
success.
It is not uncommon to experience some barriers in the implementation of a public health
campaign. For example, funding sources might be delayed, stakeholders in communities may
decide to withdraw their participation, or technology may temporarily collapse. Consider possible
barriers or challenges you might face in the implementation of your public health campaign and
how you might address those barriers.
With these thoughts in mind:
Write 550 explanation of how you might implement your public health campaign. Then explain
two potential barriers which might impact the implementation process and one way you might
address one barrier. Be specific and use examples to illustrate your points.
Be sure to support your postings and responses with specific references to the Learning
Resources.
Post your responses to the Discussion based on the course requirements.
Your paper should be written in standard, edited English and follow APA guidelines as closely as
possible given the constraints of the online platform. Be sure to support your work with specific
citations from this week’s Learning Resources and additional scholarly sources, as appropriate.
Refer to the Publication Manual of the American Psychological Association to ensure that your
in-text citations and reference list are correct.
Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2015). Health behavior: Theory, research, and
practice (5th ed.). San Francisco, CA: Jossey-Bass.
• Chapter 16, “Implementation, Dissemination, and Diffusion of Public Health Interventions”
• Chapter 21, “Social Marketing”
Health Communication in the New Media Landscape
• Chapter 16, “New Media: A Third Force in Healthcare”
Marketing Public Health: Strategies to Promote Social Change
• Chapter 5, “Introduction to Marketing Principles”
• Chapter 12, “Outcome Evaluation”
Application of Social Theories. Social Theories and Social Issue in Community.
The Essay involves selecting one of the major theories or theorists we have studied in the course, and apply it to a pressing social issue in your community.
Your task is to define your own area of interest and then apply the theory/theorist of your choice to argue for some sort of position e.g. “Corporations produce alienated workers”, or “social media communicate false consciousness”, or “digital technologies have latent/unintended consequences” or “drug policies are a form of biopower” or “gender bias is a prevalent feature of society”, etc.
Your essay must be grounded in appropriate course readings PLUS a minimum of 3 outside academic sources (e.g. scholarly books, peer-reviewed journal articles AND NOT popular sources i.e. magazines, newspapers, internet articles e.g. Wikepedia) to substantiate your own argument.
You may consult popular sources to write your paper e.g. news, magazines, social media, podcasts, films, etc. but these do not count as academic citations. You are encouraged to express your own ideas/position in writing your essay and not simply summarize others’ ideas or theories.
As such, you can use the first person pronoun “I” to write your essay to demonstrate transparency of your views. Your essay must build upon two interrelated areas: 1) a brief overview of your chosen theorist/theory’s key arguments and 2) some analytical reflections on how your chosen theorist(s) or theories can help you better understand or solve a socially relevant issue in your community.
These two areas must be linked by a central thesis in which you must argue for a position, showing a complete knowledge of your readings’ key arguments and be able to express them as well as your own viewpoint in a clear manner.
You may conduct your analytical reflections in ANY of the following three ways:
1) drawing specific examples from the readings or from your own lived experiences;
2) drawing connections with general themes of the lectures or seminars or
3) putting forth a critique of the work you are examining regarding its strengths and limitations to understand/solve a contemporary issue, or critiquing other lecture or seminar ideas in terms of the readings.
You must acknowledge your sources using proper social science style for referencing e.g. (Smith 2009: 268) within the body of your essay, and attach a complete bibliography of all your works cited e.g. APA style, at the end of your essay.
Feel free to consult me during office hours or during the seminar workshops if you need to run your ideas by me. You will be evaluated for clarity of presentation and argument, content, and style with the following criteria: 4%: grammar, spelling, syntax, structure, organization, proper citations; 8%: identification/explanation of a theorist’s or theoretical arguments; 8%: analysis of issue and proposed solutions through a theoretical perspective.
Your essay should be 10-12 typed pages, double-spaced, 11-12 point font,
Examples of Essay Topics:
1. Consider Marx’s concept of class struggle. Is it a universal phenomenon, or are there societies or forms of social organization within societies in which class struggles are absent? If class struggles are absent in society, what promotes solidarity between different group members?
2. Are families in Canada today examples of Durkheim’s organic solidarity? Why or why not? Keep in mind different types of family that exist in contemporary society.
3. Choose a specific consumer good e.g. cars, computers, cell phones, cosmetics, clothing, etc. and apply Marx’s theory of fetishism of commodities to it. Is the item you have chosen a consumer fetish or do people buy it mainly for its use and/or aesthetic value?
4. In view of increasing global and local protests, e.g. anti-poverty, anti-war, Indigenous rights, etc. is capitalism the final stage of history that must be succeeded by socialism as Marx and Engels had predicted? Why or why not?
5. Identify an international or national political leader that meets Weber’s distinction between traditional, charismatic, and rational authority. Which one does s/he correspond? E.g. Angela Merkel, Justin Trudeau, Donald Trump, Pope Francis, Queen Elizabeth II, etc.
6. In one of Simmel’s most cited essays, “The Metropolis and Mental Life”, he argues that modern city, based on the money economy has a profound effect on human relationships. Do you agree or disagree with him that money is the root cause of social problems, whereby genuine human relationships characterized by greater feeling and emotionality decline, being replaced by increasing attitudes of blasé indifference, shallow rational calculations, and a lack of social responsibility in the face of profit-driven or selfish motives? Provide specific examples that support and/or challenge Simmel’s argument.
7. Are contemporary social media platforms e.g. Facebook, Instagram, Twitter, and other types of digital and media technologies a form of ideology that dominates the masses through consensus? Or are they legitimate communication tools that are meaningful and liberating to individual consumers? Provide specific examples to support your argument.
8. Choose a specific youth group in Canada and discuss how it is representative of a “subculture” encompassing meaningful values, patterns of action and social interaction, through the lens of symbolic interactionism.
9. Drawing upon feminist theory, discuss ONE of the following issues:
1) gender images in the media;
2) gender gaps in public policies e.g. economic development, health care, education; or
3) gender variations in Canada.
10. Has modern society, particularly youth culture become prisoner of brands, logos and gadgets? Why or why not?
11. Is globalization turning local cultures into homogeneous entities, replicas of American society? Why or why not? 12. Have key aspects of our modern society such as employment, education, health care, etc. become “McDonaldized?” Why or why not?
Global Strategic Management Paper
Instructions
From the data provided in the attached files, perform:
SALES FORECAST – Provide a quarterly sales forecast in units and dollars for the entire industry and for your
company for Year 5 and Year 6, by quarter and with the yearly totals. Include forecasts by the four areas as
well as total sales. Include a Summary Chart that shows the consolidated forecasts in both units and dollars
for the industry and for your company. Describe how the forecasts are computed and outline all the model
equations used. Discuss your choice of the forecasting model. Present the regression results from estimating
the forecasting model as exhibits. Discuss decision-making models or processes used by your team members
to make decisions. Show when you plan to introduce new models.
PRODUCTION PLAN– Provide a quantitative quarterly production plan for each of your factories for Year 5
and Year 6. Provide a summary consolidated production plan (showing total units per quarter) in a table in
the body of your text. Also include a table, which shows changes in plant capacity (lines, shifts, overtime)
each quarter.
