Brief Description of Business Concept

Business Concept Report

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Business Concept Report

Introduction

Blanding fresh juice creates an environment where customers can quench their thirst in a naturally fresh drink. As such, my business idea and plans get based on the extensive production of freshly blended fruit juice and online delivery of the product to the market. Therefore, the paper analyzes the business concept report by determining market needs, solutions, proposed business models, competitors, and market plans.

Brief Description of Business Concept

A business concept is construed as a system that describes and defines new business ideas on the business initiative to strategize the production of new products for the customers or create a new company. My business concept gets based on determining ways of online delivery of blended fruit juices to consumers. Online fruit juice delivery is embedded in the ability to focus on the ideas that constitute the business purpose (Talukder, 2019). As such, the concept offers a high-level and quick summary of the organization’s goals, objectives, and missions. Through business concepts, the company can quickly identify the challenges consumer experiences.

The Market Need

My business idea will fill the void in the marketplace by introducing technology to the market. My product will solve the challenge of the low production rate that most businesses have exhibited due to poor infrastructural development. The current business in my surrounding has not introduced artificial intelligence technology in production (Borodavko et al., 2021). As such, the business needs to formulate contemporary technology that will mitigate the detriment of slow production and ineffective communication.

My Solutions

Introducing technology in the production process will enhance effective communication between the employees and management and interaction between the business and the customers. It also creates a mechanism through which data storage systems get technologically improved. Artificial intelligence in production will create a market internationally due to the intensification of communication and order of goods and services through online channels (Borodavko et al., 2021). My products target technology-oriented youths and opt for fast production and delivery of fruit juices. Most importantly, I am the perfect person to introduce the use of technology, especially artificial intelligence, to target my computerized clients hence creating a channel of increased production of blended fruit juices.

My Proposed Business Model

My proposed business models are the direct sales model and the advertising-based model. Direct sales provide an opportunity to deal with the direct client by offering essential goods and services to their satisfaction (Guo & Jiang, 2020). Also, the advertisement-based business model encourages online advertisement through the use of social media technology to reach a large number of target customers. Implementing technological advertising using social media like Facebook and Twitter enables a comprehensive marketing model.

Unique Value Proposition

My product is different from other products because it provides a natural taste of fruits. The blended juice is obtained from natural fresh fruits. An individual would prefer to buy my product because I offer a variety of fruit juices according to the customer’s taste. Also, I employ the new technology by using the electric-driven blender to improve the quality and quality of juice production daily. Notably, the juices are sold at affordable prices, enabling the customers to quench their thirst at a practical cost (Shamsudin et al., 2020). Through the online initiative, I offer door-to-door delivery that gets charged at lower delivery rates.

Succinct Competitive Analysis

My major competitors in the market are Coca-Cola, Pepsi, and Nestle. The competitors provide the manufactured beverages that the clients consider fast food drinks. Majorly, Coca-Cola is vital in marketing because it is already established in global drinks. The weakness of the competitors entails the provision of manufactured beverages that are, to some extent, harmful to human health. Most importantly, the annual revenue of Coca-Cola is $36.59 Billion (Guo & Wen, 2021). In the United States., the market share of Coca-Cola is 43.7%. As such, I need to encourage an active marketing framework through innovative approaches in technology, production, and management to offer customers a variety of fresh fruit drinks to compete favorably with Coca-Cola.

Overview of My market Plan

My market will be critical to success by effectively identifying the target audience. After identifying the target audience, I will use the media mix optimization to target the audience on the ideal platforms like Facebook, Instagram, and Twitter. My target audiences are workers in industries, youths, and students (Chambers, 2021). Through the generation of ads, the target customers will get informed through social media advertisements. Furthermore, social networking and the delivery of brochures physically to target consumers using the existing customers will promote business ideas.

Conclusion

Production and delivery of blended fresh juice is a business that requires a comprehensive analysis of the market and the use of contemporary technology in production and marketing. Analyzing the market entails determining the market needs and highlighting the solution to the business challenges. It also entails the determination of the practical business model for marketing and production, identifying the unique value proposition, overviewing the market plan, and competitive analysis.

References

Chambers, R. (2021). Social media marketing plan: developing an online brand persona. https://www.theseus.fi/handle/10024/171631Shamsudin, R., Zulkifli, N. A., & Zaman, A. K. (2020). Quality attributes of fresh pineapple-mango juice blend during storage. International Food Research Journal, 27(1), 141-149. http://psasir.upm.edu.my/id/eprint/37561/1/15%20-%20IFRJ17900.R1.pdfGuo, R., & Jiang, Z. (2020). Optimal Dynamic Advertising Policy Based on Generalized Advertising Gains. http://2021.cswimworkshop.org/wp-content/uploads/2021/06/cswim2021_paper_56.pdfBorodavko, B., Illés, B., & Bányai, Á. (2021). Role of artificial intelligence in the supply chain. Academic Journal of Manufacturing Engineering, 19(1), 75-79. https://www.ajme.ro/PDF_AJME_2021_1/L11.pdfTalukder, S. (2019). Corporate identity design for Cafe Ava’s fruit juice and drinks. https://repository.au.edu/bitstream/handle/6623004553/24220/AU-Student-Report-Fulltext-24220.PDF?sequence=2Guo, X., & Wen, M. (2021, December). Research on Competitive Strategy of Coca-Cola Company. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 2879-2885). Atlantis Press. https://www.atlantis-press.com/proceedings/icemci-21/125965872