Business Analysis (Symantec Corporation)

Instructions

You will research the Symantec Corporation. After researching the Symantec Corporation, complete a case study of the Symantec Corporation. A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consulting team asked by the Symantec Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

The first thing to note is that the report must be written with a specific audience in mind. In this case the parties with most interest in the report would be executive managers and investors in particular.

The case study must include these components:

• A total of 5 pages of text plus the exhibits (excluding title pages and references.
• Cover page (the document must follow current APA guidelines.)

Case study deliverables (text must follow this order with current APA-level headings for each component):

1. Executive Summary
2. Existing mission, objectives, and strategies of company
3. A new mission statement (include the number of the component in parenthesis before addressing that component). Great mission statements address these 9 components: You must provide an in depth analysis of the below 9 components for Symantec. Each of the 9 component must at least be 2 paragraph.

• Customers: Who are the firm’s customers?
• Products or services: What are the firm’s major products or services?
• Markets: Geographically, where does the firm compete?
• Technology: Is the firm technologically current?
• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
• Self-concept: What is the firm’s distinctive competence or major competitive advantage?
• Concern for public image: Is the firm responsive to social, community, and environmental concerns?
• Concern for employees: Are employees a valuable asset of the firm?

4. In Depth Analysis of the firm’s existing business model