BUSINESS REPORT

BUSINESS REPORT

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Executive Summary

The purpose of this report is to evaluate the negative impacts of dockless bike sharing on communities in Sydney. The report also provides recommendations on solving the issue to encourage the councils to support the dockless bikes sharing companies, including ours. A dockless bike-sharing scheme plays a vital role in the transport sector; it has a promising future for the industry. Recently, Transport NSW, in its draft for Future Transport Strategy 2056, recognizes the bike-sharing scheme as part of the resolution to meeting the transport needs of the people (Pettit, 2017). It also eases congestion on the city roads and reduces carbon emissions (Enriquez & Browne, 2017). However, the councils are complaining of the negative impacts of the dockless bike-sharing. That the dockless bike-sharing scheme negatively impacts their communities, and some councils want to ban bikes. The report evaluated the issue at hand and provided recommendations. Some of the suggestions are the dockless bike-sharing companies should publicize their recycling plan, the councils should integrate dockless bike-sharing into the transport network, and regulate the sector.

Business Report

Introduction

Dockless bike-sharing companies improve riding accessibility. They play a critical role in improving people’s lives in meeting their transport needs and improving their health since the dockless bike-sharing scheme is active transport. It also benefits city planners and policymakers in different ways. However, its dockless bike-sharing system has some of its negatives on the communities, making the councils angry, and some want to ban the bikes. Considering we are part of the dockless bike-sharing operators operating in Sydney, we seek to find reasons that can encourage the councils to support the dockless bike-sharing scheme. Therefore, the report will outline the benefits of the sector and highlight some of the negative impacts on communities and provide recommendations for addressing them.

Findings & Discussion

Dockless bike-sharing companies enhance the accessibility of riding. It is because riders can pick and drop off bikes at any public space close to their destination (Enriquez & Browne, 2017; Pettit, 2017). The advantage solves the challenge of hiring the bike by finding the designated docking stations and returning it to a station not close to the rider’s destination (Pettit, 2017). Additionally, dockless bike-sharing operators ease congestion in the city roads and minimize carbon emissions in the cities (Enriquez & Browne, 2017). Mobike, a Chinese bike-sharing company, reports that since its inception in early 2018, people are taking 55 percent fewer car trips. Therefore, the advantage provides a solution to having a sustainable transport system in cities, meaning the sector can be the transport sector’s future.

Moreover, the sector provides a solution to having affordable means of transport to people. The bikes are cheap compared to trains and easy to find (Enriquez & Browne, 2017). They also serve as a vital link in mobility as service (Pettit, 2017). It has health benefits considering it is active transport. Too many people can now tour multiple places hence enhancing tourist experience.

Additionally, the sector provides journey data that the council can use to plan the city and make policies. However, the dockless sharing scheme has brought problems to the community. Now, broken bikes are all over the streets blocking walkways (Enriquez & Browne, 2017). Some are in bins, canals, rivers, graveyards, and backyards, giving headaches to the councils and their communities in getting with the menace (Enriquez & Browne, 2017; Pettit, 2017).

Recommendations & Conclusion

First, dockless bike-sharing companies should publicize their recycling plan and make sure that they recycle the old and broken ones before releasing new bikes. The effort will reduce the broken bikes in the community. Secondly, the council should integrate the dockless bike-sharing scheme in the transport network to improve the last-mile connectivity. Thirdly, the councils should regulate the dockless bike-sharing system and cooperate with the operators to manage bikes from flooding the cities. In conclusion, the dockless bike-sharing scheme can bring enormous benefits and minimal negative impacts through regulations and the relevant stakeholders’ coordination.

References

Enriquez, H. & Browne, K., 2017. Dockless bikes and bike sharing. Are bike-sharing schemes such as Ofo, oBike, Reddy Go and Airbike a good idea? [Online] (updated 15 Dec. 2017). Available at: <https://www.choice.com.au/transport/bikes/buying-advice/articles/dockless-bikes>

Pettit, C., 2017. They know where you go: dockless bike sharing looms as the next disruptor – if key concerns are fixed. [Online] (updated 7 Dec. 2017). Available at: <https://theconversation.com/they-know-where-you-go-dockless-bike-sharing-looms-as-the-next-disruptor-if-key-concerns-are-fixed-88163>