Case

Case Analysis:

As Advertising Manager for your company, you are responsible for making sure all ads produced for items on sale every week are accurate. This week, however, you noticed that some items were mislabeled with the wrong prices and that the ads are being distributed nationwide instead of the regularly targeted zones.

To correct the problem would require your company to recall the old ads, print new ads, and distribute them at a higher rate per piece. The overall cost, in the end, would be $125,000 over the budget. What would your decision be and how would you defend your actions to the CEO?

Submit your responses to the following case in a Word document. 

Please answer the question completely.

Case

At the end of this paragraph you will find a link to a case history titled “Dilemma of Kelly Meyers”.  After reading and reflecting on this case, please answer the questions at the end of the case in a Word document a minimum of 1 full page, double spaced and submit it where indicated below.. The rubric or grading guide below indicates how your response will be graded. A maximum of 20 points is possible. 

Case Questions – Kelly Meyers’ Dilemma

1. What are the ethical questions in this selling situation? Avoid the easy answers.

2.  If you were Kelly Myers, do you think Janet Williams intended for you to see the competitive bids? 

3. If you were Kelly Meyers What would you have done given this situation? Why? Be specific