Customer Persona and Segment Description Assignment
This assignment will give you the chance to demonstrate your research, and your understanding, of a key
target market group (segment). The information covered should include the following…
● An introduction to the segment/target market group that provides context and a detailed definition of the
● Properly cited integrated paragraphs that describe this group of customers (segment) using the segmentation
variables as well as describes the market environment using the CRESTD categories discussed in class.
● A conclusion that summarizes your understanding of the segment’s size, impact, membership and values.
Please see attached for more information about assignment description. All sources need to be scholarly and