Deere & Co.: Industrial Equipment Operations

Paper Outline

1. Introduction
2. Divide the analysis into 5 main sections:

a. Problem statement
b. Issues:
i. Consumer and demand analysis
ii. Competitor analysis
iii. Company strengths and weaknesses (SWOT)
c. Alternatives:
i. Economic evaluation
ii. Qualitative evaluation
iii. Marketing implications
e. Plan of action