Deere & Co.: Industrial Equipment Operations

Paper Outline

  1. Introduction
  2. Divide the analysis into 5 main sections:

a. Problem statement
b. Issues:
i. Consumer and demand analysis
ii. Competitor analysis
iii. Company strengths and weaknesses (SWOT)
c. Alternatives:
i. Economic evaluation
ii. Qualitative evaluation
iii. Marketing implications
e. Plan of action

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