The concept of SMART marketing objectives has been popular for quite a while. Yet, Chaffey (2013) recently explained how to define SMART objectives. In this Discussion, you evaluate marketing objectives.
Post the following:
- An evaluation of why the Chaffey (2013) resource is valuable to you as a marketer
- An analysis of whether all marketing objectives need to include all five SMART elements
- Based upon resources you find in the Walden Library, an alternative to the SMART marketing objectives and an explanation of when and why it is a viable alternative