Designing SMART Marketing Objectives

The concept of SMART marketing objectives has been popular for quite a while. Yet, Chaffey (2013) recently explained how to define SMART objectives. In this Discussion, you evaluate marketing objectives.

Post the following:

  • An evaluation of why the Chaffey (2013) resource is valuable to you as a marketer
  • An analysis of whether all marketing objectives need to include all five SMART elements
  • Based upon resources you find in the Walden Library, an alternative to the SMART marketing objectives and an explanation of when and why it is a viable alternative
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