Designing SMART Marketing Objectives

The concept of SMART marketing objectives has been popular for quite a while. Yet, Chaffey (2013) recently explained how to define SMART objectives. In this Discussion, you evaluate marketing objectives.

Post the following:

• An evaluation of why the Chaffey (2013) resource is valuable to you as a marketer
• An analysis of whether all marketing objectives need to include all five SMART elements
• Based upon resources you find in the Walden Library, an alternative to the SMART marketing objectives and an explanation of when and why it is a viable alternative