Digital Marketing Case

Present, critique and reflect on a current case that serves to review and evaluate the impact of digital marketing on current marketing practices.

You may use a newspaper article that refers to a facet of digital marketing and critique it or you may choose a new app, website, social network, social media service or social media account, a digital service, etc. and reflect on how it has made an impact on digital marketing or marketing in general.

Make reference to digital marketing metrics.

Calibri, Arial or Times New Roman / 12 Full compliance with Harvard protocols