Read the General Morors case Study (Attached)
Then answer the questions in the other attachment.
You will be required to hand in a 5-page (maximum) case analysis. This Case has been written and designed for you to analyze and understand changes underway in the auto industry, which will have a profound effect on the business model of the industry. Your paper should contain the following as a minimum:
- A summary of General Motor’s (GM’s) current business model and competitive position in the auto manufacturing industry. This will describe, among other things, how they make money. Describing this using a historical context would be beneficial.
- A broad analysis of the key “business metrics” that are driving GM’s current financial results.
- An analysis of the key internal and external strategic factors affecting both GM and the industry.
- Finish with a set of short and long-term strategic goals oriented to GM’s future growth and survival.
Your report must use double line spacing with 12-point fonts. Appendices will not be included in the 5-page count. There is a fair amount of external research required for this assignment outside of the case. All your sources MUST be properly referenced using APA referencing, including the case.