Read Real Marketing 10.1: Good Value at Spirit Airlines: Getting Less but Paying Much Less for It.
Answer the following questions:
- Explain Spiritâs pricing strategy in your own words. Does the company employ good-value pricing or value-added pricing? Explain.
- How is Spirit distinguishing itself from other airlines? How does it deliver value to consumers?
- Is Spiritâs pricing strategy sustainable? In what economic situations? Explain.
- What changes, if any, would you recommend that Spirit make?
Your final submission should be a 3-5 page APA format essay. Please be sure to include at least 2 references.
This assignment will be graded using the Written Assignment Grading Rubric below