Good Value at Spirit Airlines

Read Real Marketing 10.1: Good Value at Spirit Airlines: Getting Less but Paying Much Less for It.

Answer the following questions:

1. Explain Spiritâs pricing strategy in your own words. Does the company employ good-value pricing or value-added pricing? Explain.
2. How is Spirit distinguishing itself from other airlines? How does it deliver value to consumers?
3. Is Spiritâs pricing strategy sustainable? In what economic situations? Explain.
4. What changes, if any, would you recommend that Spirit make?

Assignment Requirements:

Your final submission should be a 3-5 page APA format essay. Please be sure to include at least 2 references.

Grading Criteria:

This assignment will be graded using the Written Assignment Grading Rubric below