IKEA Case Study Marketing Analysis

IKEA Case Study Marketing Analysis

Case Analysis

1. Situation Analysis / SWOT Matrix
2. Identify the Problem or Opportunity
3. Develop a problem statement, preferably in the form of a question.
4. This section is generally one sentence and should focus on what stands out as a problem or an opportunity that needs to be addressed over the next twelve months.

• Alternative Solutions
  1. Develop three:

1. Status quo – keep doing what and how they are currently doing.
2. A feasible idea, but not what you are recommending.

• Recommendation – the idea that you are recommending that the organization embraces, develops, and implements over the next twelve months.

1. Marketing Strategy (and Implementation) (Who, what, when, where, and how…and why did you make these decisions?)
2. Target Market for your plan – very specific and with support! (Who and why them?)  Include demographic and psychographic information.
3. Marketing Mix for your plan – very specific and with support!
   1. Product – (What and why did you choose this?)
   2. Place – (Where, when, how…and why did you make these choices?)

• Promotion – (What and how…and why did you make these choices? Be sure to consider all 5 promotional mix elements/tools and support your choices.  Create any content that you can.)

1. Price – (How much and why did you make this choice?)
2. External Environment – (What factors are relevant to the case and/or your proposed solution?)

1. Follow – up and Evaluation of Proposed Solution
   1. Accountability – Are you following your plan? Achieving your goals? Why or why not?
   2. Tracking – Measurable and systematic monitoring of progress.

What future considerations can you benefit from?  (Tracking sales, customer satisfaction, etc.)