IKEA Case Study Marketing Analysis
- Situation Analysis / SWOT Matrix
- Identify the Problem or Opportunity
- Develop a problem statement, preferably in the form of a question.
- This section is generally one sentence and should focus on what stands out as a problem or an opportunity that needs to be addressed over the next twelve months.
- Alternative Solutions
- Develop three:
- Status quo – keep doing what and how they are currently doing.
- A feasible idea, but not what you are recommending.
- Recommendation – the idea that you are recommending that the organization embraces, develops, and implements over the next twelve months.
- Marketing Strategy (and Implementation) (Who, what, when, where, and how…and why did you make these decisions?)
- Target Market for your plan – very specific and with support! (Who and why them?) Include demographic and psychographic information.
- Marketing Mix for your plan – very specific and with support!
- Product – (What and why did you choose this?)
- Place – (Where, when, how…and why did you make these choices?)
- Promotion – (What and how…and why did you make these choices? Be sure to consider all 5 promotional mix elements/tools and support your choices. Create any content that you can.)
- Price – (How much and why did you make this choice?)
- External Environment – (What factors are relevant to the case and/or your proposed solution?)
- Follow – up and Evaluation of Proposed Solution
- Accountability – Are you following your plan? Achieving your goals? Why or why not?
- Tracking – Measurable and systematic monitoring of progress.
What future considerations can you benefit from? (Tracking sales, customer satisfaction, etc.)