Impact of Consumer Behavior on Marketing Strategy Grading Guide

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Impact of Consumer Behavior on Marketing Strategy Grading Guide

MKT/435 Version 7

Consumer Behavior

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Individual Assignment: Impact of Consumer Behavior on Marketing Strategy

Purpose of Assignment

The individual assignment due in Week 1 provides students with an overview of how consumer behavior impacts an organization’s marketing strategy. Students increase their understanding by applying theoretical principles to a real world organization’s marketing strategy.

Grading Guide

Content Met Partially Met Not Met Comments:

The student reviews the impact of consumer behavior on the organization’s marketing strategy. The student reviews and evaluates a specific example of how the organization used its knowledge of consumer behavior to adjust its marketing strategy. The student determines how the organization figured out what its target market wanted. The student determines how the organization’s marketing strategy (product, price, distribution, promotion, service) was impacted by consumer behavior. The paper is 700 to 1,050 words in length. Total Available Total Earned 7 #/7 Writing Guidelines Met Partially Met Not Met Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned   3 #/3 Assignment Total # 10 #/10 Additional comments: