Innovation at Apple Forum – Steve Jobs – Roles and Responsibilities

Innovation at Apple Forum – Steve Jobs – Roles and Responsibilities

Discuss:

1. What role did the late Steve Jobs play in leading and managing innovation at Apple?

2. How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?

3. Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.

4. What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?