Marketing

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The demographic characteristics of the people in my region show that a large number of individuals are of the old age. The highest population is between the ages 25 and above with the individuals above 65 years being more. Concerning income status, a significant percentage of people earn 25 k to 125 k. The highest proportion of the population is earning an income range of 50-75 k.

Considering the above factors, the marketing of health and beauty products would be more effective. Regarding the age, a large proportion of the population is above the minor age, and their bodies are still healthy and attractive. However, as the age increases, the more individuals get ill and at the same time tend to lose their attractiveness. At this point, most people will tend to use the beauty products such as creams to keep their faces smooth and attractive. Therefore, the market for beauty products will be highly successful. Healthies, illnesses are associated with old age, and therefore according to our population, a large group are above 65 years meaning that they are prone to diseases related to old age such as diabetes and hypertension. The sale of health products that are targeted to the old people will be much successful, and massive sales will be made out of it.

Regarding economic status, a majority of the people earn a considerable income, and therefore we can say that their living standards are good. Earning between, 25k to 125k implies that the people have disposable income at hand. The presence of disposable income suggests that the resident will be willing to spend on the products especially if they are targeted to them, or they fulfil their demand. Considering that health and beauty products are not expensive, more people will be attracted to the low prices, and therefore the health and beauty products will be disposed at ease.