Marketing Case Analysis 1.5-2 pages

Please read the attached case for this E-commerce company in India, and answer the following questions separately:

-What is the TECHNOLOGY potential of the industry in which FirstCry is operating?

-What is the SOCIAL potential of the industry in which FirstCry is operating?

Please also take reference online and watch this 5-min video: https://www.youtube.com/watch?v=t4iFpHFzFpA 

The length of paper is 1.5-2 pages. Due within 24 hours. 

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