The Consumer Decision Process
1) Which stage of decision process the ad .is trying to influence?
2)How is the ad. trying to influence decision process?
3)Any other consumer behavior theories in the consumer decision process?
You must watch the advertisement and you must answer those questions at the above. The whole answers must be least 1 page.
The advertisement :
The subject is related to that book : Consumer Behavior Babin/Harris – Chapter 12&13