Marketing Plan Under Armour

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

The length of your marketing plan will vary based on your degree of succinctness.

Most documents fall between 9-13 double spaced pages.

For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.

Note that you’ve already covered this first set of topics in your Week 2 situational analysis.

Feel free to revise your earlier work as needed.

A description of your selected company/brand The core products/services they offer

A brief history Key current competitors A SWOT (strengths, weaknesses, threats

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