MKT/421 Promotional Strategy Presentation

Please have by 8:00pm west coast time California time. Plagrism free, original work, and refs. APA format. Please do not disappoint. If you have a questions please ask early.


Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

·         Explain your promotional strategy for your product or service.

·         Include how you will use at least three of the following elements:

o    Advertising

o    Public relations

o    Digital marketing, including social media

o    Sales promotion

o    Direct marketing

o    Event marketing

o    Outdoor

·         Develop an initial budget for your plan.

·         Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.

·         Provide justification for your choices. 

·         Explain the evaluation and control methods you will use to measure the success of your plan.

Format your assignment consistent with APA guidelines.

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