MKT 571 / Media Options

Discuss in a 200 – 250 max words:

1. The differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

2. Company of Choice is : Starbucks

3.  Must have 2 citations and 2 references.

100% Non-plagiarized, propoer grammar, APA Format, Proper use of citations, and must be on time Saturday, April 15 @ 8am PST