Professional Brand Presentation Outline
The Professional Brand Presentation will be submitted in three pieces over the next three modules. A
presentation’s outline forms the core of the message. This week, you will focus on developing a strong outline.
Before beginning your outline, it is important to have completed your Module 4 Readings, Videos, and Lessons
as well as the Module 4 – Overview of this assignment. Additionally, pull up a copy of your Module 4 –
Discussion: Communicating Your Body of Work. You shared three major accomplishments and what you felt
those experiences had in common. We will use this as the starting point for building our Professional Brand
Part One: Understanding Your Brand
Your professional brand should clearly communicate who you are, what you do, why you do it, and what makes
you unique. In order to prepare a presentation that effectively communicates those key elements in an engaging way, address all of the prompts and questions below. Providing as much detail in the form of
examples, facts, stories, and experiences from your professional career and your personal life can help you
best understand and articulate your brand.
Start with why. Why do you do what you do? What motivates you? Why do you want to wake up and go to work
at a particular job? For example, do you want to help others? Are you motivated by creativity? Do you want to
earn respect and prestige? What problems do you want to solve? Use your Module 4 – Discussion:
Communicating Your Body of Work. You shared three major accomplishments and what you felt those
experiences had in common. Does this communicate why you do what you do?
Summarize your core “why” in a few sentences. This is your professional brand statement.
Support and evidence. Now that you’ve figured out your core “why,” you must provide support and evidence for
your professional brand statement. You must also figure out how to differentiate yourself from your competition.
Answer the following questions:
Define your professional goals. Where do you see yourself professionally in the long-term (10 years from
now)? Where do you see yourself in the short-term (next year)? Be sure to include not just the career you want
to hold but also detailed information about that career. What is the company like? What is your position like?
What are your co-workers or clients like? What is your life like as you work to accomplish your professional
Define your strengths and skills. To achieve your professional goals, you must identify the strengths you
possess and the skills you need to continue to build. List your strengths, the skills you’ve developed, and the
important adjectives that describe you and your work ethic. Next, define some skills you need to continue to
work on in order to achieve career success.
Analyze your target audience. Who do you need to share your professional brand with in order to achieve your
professional goals? Is it a specific company? If you want to be your own boss, do you need to share your brand
with prospective clients and customers? Conduct a bit of research on what your target audience looks like.
What does your target audience need from you?
Analyze your competition. With over 7 billion people in the world, you’re bound to face competition as you work
to accomplish your professional goals. What is it that you offer that other people cannot? Conduct a bit of
research on your competition. What unique blend of character traits, goals, strengths, skills, and experiences
do you possess? How do you stand out from the competition?
You will use the answers to all of these questions to build your Professional Brand Presentation Outline.
Part Two: Communicating Your Brand
Once you’ve developed a clear understanding of your professional brand, it’s time to create a plan to share that
brand with a target audience.
Your Professional Brand Presentation outline should include the following key components:
Attention-getter or hook
Professional Brand Statement
How you stand out from the competition
Strengths and skills
Examples, stories, and support for your brand
Clincher or final thought
Be sure to clearly label all of the pieces of your outline.