RBC’s executive team rationale for recommendations

RBC’s executive team rationale for recommendations

As you are completing your case analysis, consider these questions as guidance to things you will want to consider. Do not treat these questions as a Q & A for your analysis.

What is sustainable development?

Is the oil industry a sustainable business? Why or why not?

How should one decide if a particular business is sustainable?

Is it a bank’s role to regulate a business?

What are the risks of lending to businesses some stakeholders deem unsustainable?

How does a bank decide what is a sustainable lending practice?

How should banks respond when pressured by an interest group?

What recommendations, as a corporate communications professional, would you make to RBC’s executive team? What is your rationale for your recommendations?

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