Ready, Set, Go! Reality vs. the Plan

Post an analysis of the Beyoncé (2014) case, including the following:


·       An assessment of whether this was an innovative decision in successful product launch strategy in the context of the music industry, including a rationale

·       A description of the evolving role—and growing power—of superstars in the entertainment industry, including examples and references to support your description

·       An explanation of existing opportunities and challenges in managing channel relationships where advances in digital technology open up new forms of distribution and marketing, including examples within your explanation


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