SMART Marketing Objectives

SMART Marketing Objectives

The concept of SMART marketing objectives has been popular for quite a while. Yet, Chaffey (2013) recently explained how to define SMART objectives. In this Discussion, you evaluate marketing objectives.

Post the following:

An evaluation of why the Chaffey (2013) resource is valuable to you as a marketer
An analysis of whether all marketing objectives need to include all five SMART elements
Based upon resources you find in the Walden Library, an alternative to the SMART marketing objectives and an explanation of when and why it is a viable alternative